1. Associate Provost & Dean of the Graduate College
State of Grad Ed Fall 2019
Julie Masterson, Ph.D.
Associate Provost & Dean of the Graduate College

2. In a nutshell, the state is good!

9. CGS 2018: Male 42%, Female 58%

10. CGS 2018: PT 43%, FT 57%

12. Awards
2015
2016
2017
2018
2019
COB
490
561
527
554
545
CHHS
234
268
304
351
360
COE
216
246
248
272
217
CHPA 98
104
102
118
183
COAL
105
124
138
144
GIP 24 64 52 70 94
CNAS 72 57 78 73 83
CAGR 15 28 19 29

13. Fall-Fall Retention (5 yr ave.)

14. 6-Year Degree Completion (5 yr ave.)

15. Tell me something good…
We’ve added over 50 graduate programs in the last 5 years.
English and Computer Science established programs
GIP accepted a new cohort program from SWU in collaboration with MJF. Cohort 3 from NXU started in the fall. Collaboration with TESOL continues to yield numerous grad students.
Partnership with UDABOL (Bolivia) is funding the development of 29 online courses
MA Teaching/Learning, MA History, MS Early Childhood Family Development big increases in enrollment over 2018
GRCT in CDR and MSW found an innovative way to admit a student

16. Strategic Enrollment Management

17. Identifying Prospects-MSU Undergrads
Survey Data from MSU Undergrads ( )
The desired program of study for 638 (89%) was at MSU, only 391 (56%) indicated they wanted to go to grad school at MSU. What’s happening with the other 33%?
391 students in May 2017 indicated they wanted to go to grad school at MSU, yet only 295 new degree seeking graduate students in Fall 2017 were from MSU. What happened to the other 96 ( )?
3 year average: 3266 undergrads complete an MSU degree.
Increase those interested in grad school from 24% to 28%= 914 prospects
Increase interest in MSU from 56% to 70% = 640.
Yield rate from 75% to 80%=512.
That would be 217 additional students from MSU alone (roughly $2.5 million)

18. Low-Hanging Fruit? Accelerated Programs
67% of our master’s degrees have accelerated tracks
Recruit more students into those paths
Develop accelerated tracks in remaining programs, as feasible.
Completion rate is astonishing.
CULTIVATE OUR OWN!
MSU Undergrads Become MSU Grad Students
EVERYONE in this room plays an important role!

19. Identifying All Prospects
Associate Dean Hart will work with you to identify target market​, best fit prospects
Developing messaging that will come from EMP- automatized, but it looks like you sent it!
GC will monitor student response and ensure that appropriate messages are delivered​
Goal is to turn prospect into applicant; admits into matriculants

20. Supporting the Funnel- How to get them here
Methods of accessing target market ( , texting, phone calls, print through EMP)
Moving from Prospect to Applicant
Ensuring admission standards are appropriate (prognostic, but not a burden)
Communication campaigns for Request for Information and/or Selection of Program in GradCAS
Moving from Applicant to Admit
Timely admission decisions (tracked in WebAdmit)
For some programs, reconsider the notion that all students must be funded
Moving from Admit to Enrolled (Registered) then Matriculant
Campaign through EMP to meet with advisor, register for classes

21. Future Strategy: Completion of Grad Program Support Task Inventory
Areas
Marketing and Recruitment
Admissions
Retention and Completion
Administration
Focus is on ensuring that everything gets done. Up to individual units to determine who is best to do each task.
May also guide need for allocated time for GPD.

22. Questions?
Comments?
Advice?