1. Electronic dissemination: website and social media
THE CONTRACTOR IS ACTING UNDER A FRAMEWORK CONTRACT CONCLUDED WITH THE COMMISSION

2. AIMS OF WRITING ABOUT STATISTICS
improve public understanding of statistics
attract new users
make the statistics and analysis more accessible, engaging and easier to understand

3. SPEAK TO PEOPLE IN THEIR OWN LANGUAGE
One of the first challenges when writing for a non-expert audience is choosing the right words.
a “car crash” vs. “land transport accident”
“conventional fuel vehicle” vs. “car”
“huge reduction in net migration to Poland” vs. “record fall”
BUT: We can’t sacrifice statistical accuracy in favour of simplicity!

4. TEXTS SHOULD BE:
USEFUL
“POST-ABLE”
RELATABLE

5. TWEET 1

6. TWEET 2

7. FACEBOOK POST

8. STATISTICS POLAND WEBSITE

10. HOW TO WRITE? One number – one story Put your number in context
Make your reader a hero or
Show what your hero thinks or says instead of only what he does
Use images, infographics and emojis 
#CTA: encourage contact, request  a comment or ask a simple A/B question