1. VALUE PROPOSITION + BRAND POSITIONING
PROJECT ACTIVITY #5
VALUE PROPOSITION + BRAND POSITIONING
TASK
REFERENCE
Define your target market. Use segmentation variables reviewed in class on September 26.
Project Activity #3 from 9/26
Describe the problem that you are solving. What is the customer job / pain / gain that you are addressing?
Value proposition canvas; 10/24
What is the value proposition? This is a succinct description of how your product uniquely meets this need.
What is the potential competitive framework for your product? Map it out.
Brand Positioning Note, page 4; 10/24
What superior benefit(s) does your product/solution offer over competitors?
Brand Positioning Note; 10/24
How does the main benefit(s) deliver a point of differentiation?
What is the “reason why” associated with each benefit?
Craft your brand positioning statement.