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Re-framing the debate: PSE press coverage

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Presentation on theme: "Re-framing the debate: PSE press coverage"— Presentation transcript:

1 Re-framing the debate: PSE press coverage
The Daily Mirror, front page, 19 June 2014 Publicity surrounding PSE UK conference 2014

2 The Daily Mirror, inside pages, 19 June 2014

3 The Sun, page 2, 19 June 2014

4 The Guardian, page 4, 19 June 2014

5 The Independent-i, page 5, 19 June 2014

6 You don’t win them all…The Daily Mail, page 26, 19 June 2014

7 …..meanwhile on p29 of The Daily Mail, 19 June 2014
…the ONS figures back the PSE findings derided on p26

8 PSE website: impact objectives
Publish PSE UK, 2012 research methods, results and findings – quantitative and qualitative Increase public understanding Contribute to poverty debate Provide teaching materials Support community and other groups Through broadcast, print, twitter and website

9 Who were we targeting academic researchers policy makers educators
students pressure groups/community activists journalists/press international audience

10 The PSE holding page, 2010 www.poverty.ac.uk
Names matter, get up and running quickly

11 Launched January, 2011 Be clear, professional, lively, multi-media not just text, interactive and find a reason to go back to the website.

12 Key words used for website
Poverty Poverty research Poverty survey Poverty in UK Social exclusion Deprivation Material deprivation Social deprivation Poor in UK Minimum standard of living Necessities PSE ESRC poverty research Breadline Britain benefits pensions low pay poor

13 Stage two, 2012 Aims to: Provide details of the PSE research
Provide background understanding Give people and communities a voice Include personal stories Be topical and relevant Provide analysis of current government policies Make website searchable Need to set out a wireframe for the website, that is the structure of the website and how to navigate it. Need to think long term as you get locked into the structure. Look at news section, living in poverty, tags, search, dual audience

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17 Third stage, 2013/14 Aims to: Make the website more dynamic and engaging Make results accessible Make data interactive Provide detailed analysis papers of PSE UK findings Provide links to journal articles & books based on PSE research Provide a platform for the PSE qualitative research and for PSE community engagement project

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