1. East Coast brokers' meeting Strategic Business services
January, 2014

2. AGENDA Marketing Centre Clientclick Red Market Learning Services
iOS App Launch
Future Features
Google Partnership and Gmail/ Google Apps Launch
RLPNetwork Rebuild 2

3. Marketing Centre
2014 Development Highlights New HTML 5 Mobile-Enabled Templates [Q1*] Digital marketing templates (e.g. slideshows) designed to display optimally on any mobile device. Custom Presentation Web App for Tablets [Q1, Q2*] Impress prospects with a personalized web application, viewable on iOS and Android tablets. 2 Versions: Buyer/Seller Presentation [Q1*] and Recruitment Presentation [Q2*]. Interactive Digital Brochure Template (Zmag-like) [Q2*] Add Your Brokerage Logo [Q3-Q4*] Add your own RLP-approved logo to your profile and insert it into your favourite marketing templates. And more…
2013 USAGE ON THE RISE
In 2013, 60% of the network used the Marketing Centre to create an average of 7.9 marketing pieces.
2013 Recap:
Launched a vastly improved user interface to rave reviews
Launched Listings Data Integrated templates enabling instant creation of feature sheets, slideshows, postcards and more
3 Most popular templates: Feature Sheets, postcards, slideshows.
*Release timing are estimates only.

4. More than 250 new subscribers
ClientClick
2014 Development Highlights
Option to display “Sold” listings on your website
Fully mobile site for Pro subscribers (currently mobile business card)
Mobile map-based listing search for Pro PLUS subscribers
Improved search engine rankings with specialized listing pages supporting geographic area and property type searches
Lead management integration for Royal LePage CRM subscribers
Enhanced Contact Book with referral tracking and contact ‘grading’
Additional professionally-designed website templates
And more…
More than 250 new subscribers
in 2013!

5. Red market NEW direct URL What’s Happening in 2014: RLPRedMarket.com
Shop first, authenticate later Just 1 click to browse the store.
Improved website New look, features and better overall shopping experience.
6+ Pre-Buy Opportunities Purchase unique and in-demand products at a great price.
Why the Red Market?
Wide selection of in-demand and unique products.
Apply your personal branding to almost any item.
Competitive shipping rates
25-40% off published UPS rates or use your own freight account.
Our collective purchasing power offers attractive pricing.
New Direct URL in French is: marcherougerlp.com
Shop First, authenticate later: Now you can browse before being required to log in. You will no longer be asked to login before accessing the store. Now you can shop first before being asked to authenticate at checkout.

6. REALTOR® Marketing Workshop
Learning services
2014 Development Highlights
Improved Agent Orientation Kit with training path overview
New webinars focused on specific services (Q2/Q3)
New Agent Training
More hands-on experience incorporated
Time reserved for general ‘off-curriculum’ support
New Regional Training Calendar
REALTOR® Marketing Workshop
Updated recorded tutorials in French and English
Watch for additional training to help grow business
Staying Current

7. iOS APP LAUNCH
This month, we will launch a Mobile App for iPhone users*, which has been built by our award-winning digital design firm, Plastic Mobile.
Key features include:
Location-based listings display of all Royal LePage and DDF listings
Agent and office search
Draw your own search area on the map! Save those searches and receive notification of changes to listings
The Marketing and Communications plan includes:
Network: Communications, Royal LePage social media awareness campaign, sample templates/blog posts and an internal promotional video
Media: Press releases, digital influencer outreach and award submissions
PROMO VIDEO
*Non-iPhone users can continue to access our Mobile Website at m.rlp.ca. 7

8. www.royallepage.ca FUTURE FEATURES
In the 6 months following the launch of our new website in April, 2013 we doubled unique visits and leads distributed to the network!
To capitalize on this momentum and continue to leverage the power of the Google platform on which the site is built, we are considering several innovative features in
Commute Cloud: allows users to search for listings based on driving distance from a specific location (incorporates standard traffic patterns provided by Google)
Natural Language Search: allows users to search for listings using common language that will search data fields, remarks and Google’s databases.
User Accounts: will allow users to create accounts, login, save searches and be notified of changes to listings – this will synched across all platforms.
Which of these features do you feel would appeal to your Clients the most? 8

10. The Royal LePage Google relationship is a 1st in Canadian Real Estate.

11. Extending Our Industry Leadership using Google Apps
Google’s platform is focused on enabling real-time collaboration, allowing you to grow your business more creatively, productively and profitably.
Gmail: @royallepage.ca with 30GB of storage (60x larger than today!)
Calendars: Personal and shared calendars.
Hangouts: Video chat and Canadian and US long-distance Internet phone dialing.
Drive: Secure content repository with document sharing and collaboration capabilities

12. Gmail Benefits
Better Uptime: We have had many full outages with Ceryx but Google’s uptime is 99.9%.
Better Spam and Phishing Control: Google is the industry leader in spam and phishing control, meaning our domain will be better protected.
No Need for Further Upgrades: Google’s upgrades are real-time and instantaneous
Bigger Mailboxes: Mailbox sizes have increased from 500MB to 30GB!
Better Recruiting Tool: Google is far more leading edge than Ceryx. Many of the younger agents today are already familiar with Gmail and it’s collaboration tools. Google’s mantra is Work the Way you Live.

13. Gmail is Launching in February
Rollout Schedule Highlights
Pilot Launches: 2 offices will pilot the migration and service in January with a third in February.
Regional Rollouts: Will begin in early February with East Coast’s Gmail rollout occurring in the 2nd week of February.
Training Dates: 2 days of webinars before launch day (English & French)
Post-Launch Coaching Support: 2 days of open webinars post-launch
Customer Care Hours: Extended weekdays and weekends in February

14. Google Box ROYal lepage has gone google
To help get your office excited about
“Royal LePage Going Google”, each office will be receiving a Google Box.
Each office will receive:
Posters (3)
“Royal LePage Gone Google” poster
“Productivity” poster
“Royal LePage Growth” poster
A benefit sheet outlining the key advantages of Google Apps
Google Guide Lanyards
Launched January 2014

15. Google Box
Launched January 2014

16. Google Marketing for Recruiting
With our partnership, Google will be assisting us with marketing.
Video 1 (January/February): Google Hangout video with Phil Soper (English) and Dominic St. Pierre (French) and Google Executive discussing the partnership and its importance.
Video 2 (September): A Day in the Life of an Agent with the Google Tools.
National Sales Conference: Google Speaker, Google Glass Demo
Video 3 (2015): One-Year Post-Launch Video on the Impact of Google on Royal LePage
PROMO VIDEO

17. RLPNetwork Relaunch In September, we will relaunch www.rlpnetwork.com.
WOW Design: Modern design that will appeal to new recruits and make existing agents proud.
Intuitive Usability: Information will be easy to find and a Google Search will be available!
Contextual Help: Contextual Training and Online Support capabilities.
Mobile: Fully Mobile-accessible
Incorporating Google Apps: Google Apps will be integrated so that all Royal LePage agents, not just Gmail users, can benefit from the new tools. Discussion groups for sharing best practices will be available.

18. RLPNetwork Re-launch - Feedback
We are considering some features about which we require your feedback?
Do you currently use ww.rlpnetwork.com for recruiting purposes?
Would you if it provided compelling content and a unique experience?
How would you anticipate using the Intranet in recruiting new agents?
Would you prefer continuing with a guest login or an unsecure area of the site? Both?
Would a “news-portal” style homepage replacing Leading Edge Online be welcome?
What would you want on the homepage? How personal should it be?
Would you consider using a sub-site as your own office intranet if it were available? 18

19. Questions? 19