1. International Tourism
Lecture
Markus Landvogt
International Tourism
10 International Tourism in Saxony-Anhalt
International Tourism

2. Tenth Unit International Tourism in Germany
Incoming Tourism in Saxony-Anhalt
Tourism products in Saxony-Anhalt for international visitors
How to kick-off international tourism in Saxony-Anhalt
International Tourism

3. 1. International Tourism in Germany
Source: Wikipedia, UNWTO
International Tourism

4. 1. International Tourism in Germany
Source: Wikipedia, UNWTO
International Tourism

5. 1. International Tourism in Germany
Website German National Tourist Board (DZT)
The Goals of the German National Tourist Board are to:
Increase the number of visitors
Increase foreign currency income
Strengthen the German economy
Position Germany as a multi-faceted and attractive vacation destination
Since 1999, the German National Tourist Board has also been responsible for the marketing of domestic tourism from one region to another. Its strategic goal is the responsible marketing of inter-regional Vacation Themes in Germany.
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6. 1. International Tourism in Germany
In 1000 Source: Destatis
International Tourism

7. 1. International Tourism in Germany
Source: Destatis
International Tourism

8. 1. International Tourism in Germany
Source: Destatis
International Tourism

9. 2. Incoming Tourism in Saxony-Anhalt
Any knowledge or experience with incoming tourism to Saxony-Anhalt?
How does it compare with other federal states and regions?
Where do international visitors go to in Saxony-Anhalt?
Chat with your neighbour on this and give a brief summary.
Please be aware, I am expecting you to be an ambassador of Saxony-Anhalt.
International Tourism

10. 2. Incoming Tourism in Saxony-Anhalt
International Tourism

11. 2. Incoming Tourism in Saxony-Anhalt
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12. 2. Incoming Tourism in Saxony-Anhalt
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13. 2. Incoming Tourism in Saxony-Anhalt
Incoming tourism in Saxony-Anhalt has been pretty underdeveloped.
Has this changed?
I doubt.
How could we find out?
Where could we get the data from?
International Tourism

14. 2. Incoming Tourism in Saxony-Anhalt
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15. 3. Tourism products in Saxony-Anhalt for international visitors
What are tourism products in Saxony-Anhalt?
6As:
Access
Amenities
Activities
Attractions
Ancillary Services
Available Packages
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16. 3. Tourism products in Saxony-Anhalt for international visitors
Magdeburg State capital, cathedral
Dessau Bauhaus UNESCO world heritage site
Halle Town of art on the river Saale, zoo
Quedlinburg Timbered-framed houses, UNESCO world heritage site, wood worm museum Wittenberg Luther associations, Melanchthon's house, UNESCO world heritage, castle
International Tourism

17. 3. Tourism products in Saxony-Anhalt for international visitors
Wörlitz UNESCO world heritage site, landscaped gardens
Naumburg Cathedral town
Sangerhausen Rose town, Europarosarium rose gardens
Bad Kösen spa town, saline spring, Käthe Kruse doll manufacture, Rudelsburg castle
Freyburg Rotkäppchen sekt
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18. 3. Tourism products in Saxony-Anhalt for international visitors
Which one are the most attractive for international visitors?
How would you market these?
Which one should be top 3 priorities?
Are there events for international tourists?
International Tourism

19. 4. How to kick-off international tourism in Saxony-Anhalt
What is appealing?
What would you do?
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