1. Persuasion appeals
By: Mr. Garbera

2. The following notes go on page R52 in your notebooks.

3. Raise your hand if you like milk.

4. Do you like milk more now?

5. Why learn this? Used to sell things
Used to manipulate people to get them to do what you want them to do----i.e. buy things, vote for someone, manage a project/team, etc.
Applies to the following jobs: marketing, business, political sciences, lawyers, etc.

6. What to expect.
Over the course of the next quarter we will be identifying the power of rhetoric.

7. Rhetoric
Language designed to have a persuasive effect on its audience.
Has a negative connotation because it is perceived to be lacking sincerity.

8. Persuasion appeals = Rhetorical Appeals
Refers to techniques on how to appeal to an audience.
Goes all the way back to the ancient Greeks (Aristotle specifically)

9. 3 types of appeals Ethos Pathos Logos
What do you already know about these terms?

10. Ethos E = ethics E = expert
Appeals to the audience because of the character (ethics and morals that they embody) of the person who is trying to persuade. In other words, the audience believes the speaker is being truthful and is a good guy/gal.
Relating to audience by lumping themselves in with the audience.
“we” and “us”
Using allusions to a common book: For example, the Bible. (Audience: “He believes in the Bible and so do I. I can trust this person is good for that reason.”
Appeals to the audience by proving that they are qualified to speak on the subject.

11. Pathos sympathy apathy Appeals to audiences through emotions.
Can come in the form of a metaphor or simile.
Can appeals through fear and hope of proposed outcome. (What the future will look like if we do or do not follow proposal)
Trying to create pity, hate, love, anger, and any other emotions.
Look for specific words denotations and connotations ( skinny, sleek, slender, bony)

12. Logos
L = logic
Appeals to audiences through logic, facts, and statistics.
Use of precedent
Inductive reasoning- specific to general (If this, this, and this, are true then this must be true.
deductive reasoning- general to specific (this must be true if this, this , and this are true.)
Scientific method

13. Which appeal?

14. Which appeal?

15. Which appeal?

16. Identify the rhetorical appeals being used.

17. Air Balloon Game ( write notes and arguments on page R52 in notebooks)
A hot air balloon is high up in the air. A bird accidentally flies into the balloon and pokes a hole and the balloon begins to lose air rapidly. Only one person will be able to stay in the balloon, if anyone is to survive. The crucial questions is: who should stay on the balloon.
You will have 5 minutes to create an argument as to which of the people should stay on and why. You must use at least one of the appeals techniques.
Select one person from your group to present. We will have a winner based on who displays the best form of ethos, pathos, and logos.
The following is a list of people that are on the balloon:
Politician
Lawyer
Professional athlete
Famous musician
Famous painter
Famous actor
Neurosurgeon (doctor)

18. Analyzing Rhetorical Appeals through Cinema.
Over the next 2-4 weeks we will be examining famous speeches from movies. Your job will be to analyze these speeches for the rhetorical appeal techniques that they use and how they are effective.
Turn to page 9 in your Rhetorical appeal packets.

19. The End