1. Children’s Books and Future of Reading in the Digital Age
Soyeon Kim
Junior Gimm-Young
Republic of Korea

2. 1 2 3 4 5 6 7 Who Am I? About Us Ready for Publication
Marketing: Online Bookstore 5
Marketing: Offline Bookstore 6
Marketing: Social Media Campaign 7
Ebook

3. Who Am I? Soyeon Literary Agency Kim Major Communication Studies
Editor and
Foreign Rights
Manager
Soyeon
Kim
Literary Agency
Junior Gimm- Young
Assistant Agent
Foreign Rights
Manager
Major
Publishing Company

4. About US Junior Gimm-Young is…
the publishing company specialized in the books
for children.
established in March, 1994.
publishing all kinds of children’s books
including picture books, chapter book, fiction,
books for educating culture and cartoons.

5. Best-seller

6. Best-seller

7. Best-seller

8. Ready for Publication Fix the Release Date Who Is Main Audience? SWOT
Analysis

9. Marketing: Online Bookstore
A. Welcome Page
Posting a book cover on welcome page of each online bookstore is very important. Competition to show a new released book cover is fierce and each company’s marketer have to negotiate with the person in charge of online bookstore. Normally, the book cover has been posted on welcome page during 3 days.

10. Marketing: Online Bookstore
Welcome Page
of YES24

11. Marketing: Online Bookstore
Welcome Page of YES24

12. Marketing: Online Bookstore
Welcome Page of Aladin

13. Marketing: Online Bookstore
Welcome Page of Aladin

14. Marketing: Online Bookstore
B. Advertising

15. Marketing: Online Bookstore
C. Making Special Limited Free Gift of Each Online Bookstore

16. Marketing: Online Bookstore
D. Sending an or Text Message to Anticipated Main Audience
Customer Who Ordered Author’s Previous Work
Customer Who Ordered Books Which Have a Similar
Topic or Theme
Customer Who Ordered Children’s book in recent months

17. Marketing: Offline Bookstore
The Book of the Month
Every offline bookstore has a special stand for ‘The Book of the Month’. If selected as ‘The Book of the Month’, that book displayed in good place and can draw reader’s attention easily. For this reason, our marketer always tries to suggest new book as ‘The Book of the Month’.

18. Marketing: Offline Bookstore
B. Advertising

19. Marketing: Offline Bookstore
B. Advertising

20. Marketing: Offline Bookstore
B. Advertising

21. Marketing: Offline Bookstore
C. Making Special Limited Free Gift
of Each Offline Bookstore

22. Marketing: Social Media Campaign
A. Facebook

23. Marketing: Social Media Campaign
B. Instagram

24. Marketing: Social Media Campaign
B. Instagram

25. Marketing: Social Media Campaign
B. Instagram

26. Marketing: Social Media Campaign
C. YOUTUBE

27. Marketing: Social Media Campaign
C. YOUTUBE

28. Ebook
Ridibooks
Mainly for Adults
Total 10 Titles

29. Ebook
B. YES24
Total
66 Titles

30. Thank You