1. Promoting Games Game Development
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Game Development
David Nicol

2. Branding/Logos/Packaging
In the Media assets unit you will remember we made a logo in Photoshop for a fictional company called Tiger Games:
For a person or company who create games, why is it important to have a logo?

3. Can you name the following game companies?
Name of company?

4. Can you name the following game companies?
Name of company?

5. Can you name the following game companies?
Name of company?

6. Can you name the following game companies?
Name of company?

7. Can you name the following game companies?
Name of company?

8. Successful Game Promotional Campaigns
The lecturer will show you a couple of short videos featuring games which have been very successful. You may well have played them before? Watch the videos and discuss and put some comments on the following slides.

9. Angry Birds: Why do you think it was so successful?

10. Halo 5: Why do you think it was so successful?

11. Game Promotion
Visit the following webpage, spend five minutes reading, discuss and complete the task in the following slide:
List five suggested promotional methods on the next slide. Write a short sentence to explain each method.

12. Five Promotional Methods

13. Game Cover/Poster Design: Some well-known cover/posters for games

14. Game Cover/Poster Design: Some well-known cover/posters for games

15. Game Cover/Poster Design: Some well-known cover/posters for games

16. Game Cover/Poster Design: Some well-known cover/posters for games

17. Find 3 Posters/Covers You like and Discuss
Find three posters or game covers you like the design of and place them into the slides provided on the left-hand side.
Discuss and put a comment down what aspects you like about it.

18. Insert Cover/Poster Here
Why do you like it?

19. Insert Cover/Poster Here
Why do you like it?

20. Insert Cover/Poster Here
Why do you like it?

21. Promotional Disasters
Game promotion disasters – Can we learn from them?

22. Game Promotional Disasters. They actually did this!
Resident Evil 6 Butcher Shop

23. Resident Evil They opened butcher shops with the Resident Evil name.
It was there that you could buy animal meat that was cut and shaped to look like actual humans.
While it may not have been cannibalism, the appearance alone was enough to deter even the most diehard fans and get Capcom a lot of negative press.
They ended this campaign shortly after.

24. Sony Advertising Disaster. Poor planning.
PSP Black and White Ad – perceived negatively as racist.

25. Promotional Disaster For Game or Games Company
Spend 5 minutes and source where a game or game company have made a promotional decision which has affected their game sales or company reputation. What could we learn from this?
Game Promotional Disaster Story Here.

26. Try The Additional Quizzes
Try the logo quiz
Can you recognise the game from the concept art drawings?

27. Start Planning Your Own Promotional Activities – Plan Two Activities for Game you worked on in class
Start to plan your own activities.
You could sketch out some ideas first.
Re-use the pixel graphics in your game to make a poster/game cover.
Come up with a logo idea for the game or your proposed games company.
Create a short slideshow. Talk about how your game works, graphics. Put in screenshots of the game play.

28. Choose Two Promotional Activities To plan and create
Choose Two Promotional Activities To plan and create. The suggested options are:
Slide Presentation
Producing a Website/Page
Packaging or Branding (e.g. game cover or logo)
Animation
Flyer or Poster
Magazine Advert or Article
Additional Options…
Facebook page for Game
Blog
Other ideas discuss with lecturer?

29. Additional Links