1. Value Proposition Template
To develop a compelling Value Proposition, it is necessary to clearly define the customer problem the company intends to solve, and whether the problem is significant enough to pursue as part of a broader strategy. Sometimes, an innovative value proposition is not in response to an existing customer problem, but rather provides a solution to an unknown need that expands the market. The company must also define how it is poised to successfully solve the customer problem, typically through a unique product or service offering, and whether the solution is compelling enough such that it will drive sufficient customer demand. Finally, your company’s solution must stand apart from its competitors, often by offering a more enhanced set of features at a higher price, or fewer features at a lower price, depending on what is available in the industry.  Competitive differentiation can also be achieved through innovative ways of segmenting the market.
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2. Value Proposition Template
Product
Customer
Benefits
Experience
Wants
Needs
Features
Fears 1
Competitive Differentiation 1
VALUE PROPOSITION
The most…
The best…
The fastest…
The highest quality…
Etc.
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