1. Driving Responsible Self Medication in India

3. INCREASING TREND Why India needs an enabling OTC policy environment?
Self Medication Trend has almost doubled in the last 10 years
INCREASING TREND
AWARENESS
Digitally empowered consumers
ACCESSIBILITY
Ease of accessing treatment for common ailments
Practice of self-medication is not new to India
Self-medication has assumed significant proportions in recent years
Indians have relied on home remedies since ages to self-treat minor aliments
A 2015 survey, conducted by Lybrate, in 20,000 people across 10 cities in the country noted that 52% of those polled practised self-medication
AFFORDABILITY
Save on consultation fees, travel and other logistics
50% doctors echoed that consumers visit them after trying OTC medicines at the outset
Reference: Secondary data source, April 2015

4. Collaborative Approach Advocacy for Responsible Self Medication
National level authorities
State level authorities
Regulators
Indian Pharma Cos
MNC Pharma Cos.
Entrepreneurs
FMCG cos.
Advocacy for Responsible Self Medication
OPPI
IDMA (Indian Drug Mfrs.)
AIOCD (Retail Pharmacy Association)
IPA (Pharmacists Association)
IMA (Medical Association)
Trade/
Professional
Associations
Industry
Consumer
Bodies
Patient Safety & Access India Foundation

5. Progressive Outcome till Date
Regulators
Periodic meetings with Key Regulatory Authorities
Developing the OTC Policy Framework document
Trade/
Professional
Associations
Industry
National Workshop with Policy Makers
Advocacy and collaboration with Consumer Forums
Consensus meetings with all stakeholders involved
Consumer
Bodies

6. Significant Milestone to Fast Track Progress in India
2019
Industry
Mentorship and Guidance
Global Best Practices
Access to global data and assets