1. Digital Marketing

2. What is Digital Marketing?  Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet including mobile phones, display advertising and various other digital medium.  Digital Marketing helps us establishing our company in local Search results.

3. Objectives of Digital Marketing Increase Sales/Revenue Increase Your Online Visibility Rank No.1 on Google Improve Conversion Rate Increase Organic Traffic Volume Reduce Bounce Rate

4. Types of Digital Marketing  Search Engine Optimization  Social Media Marketing  Email Marketing  Content Marketing  Search Engine Marketing  Display Marketing Inbound Marketing Channels

5. Our First Step in online Success  There are many ways to promote a business online, but before getting started, we need to make ourselves clear 1. How various Digital channels work 2. Which option is best suited for you 3. How to plan, which will help us achieve our goals.  Setting specific goals can help you as you begin to navigate the digital world.

6. Search Engine Optimization  SEO refers to optimizing a website for specific keywords so it ranks high on search result pages like Google, Bing, Yahoo etc.  Helps you promote your business in unpaid search results.  Increases traffic on your website.  Takes Good Content (USP: Unique Selling Point).

7. Key points for Search Engine Optimized Website Finding right Keyword Optimize your Images Start with keyword Take advantage of hierarchy Drop your Keyword in first paragraph Use Internal, Outbound Links Post Engaging Content Use Responsive Design Boost content with Relevant Images

8.  Social Media is an excellent channel for B2B companies looking to acquire leads and referrals.  Marketing through Social Media can be performed on various platforms like: LinkedIn Facebook Blogs Instagram and many more…  Social media lets you Increase your networks.  You get to know what Influencers are talking about and what is trending in the Market. Social Media Marketing

9. The 3 step Social Customer Service Plan  Once we have landed our Business on Social Media, Customer Service is one of the Priority to be catered well on the Social Platform. Respond QuicklyEmpathize Move it to a private channel Social Media moves quickly. Make sure you resolve every customer issue quickly as possible. Make an empathetic statement if any issue occurs or in case customer complains. If you cannot solve an issue in one or two sentences then take it off public channel. Email, messaging or phone call really works well in such cases.

10. Content Marketing  Content Marketing is a strategic Marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and ultimately to derive profitable customer actions.  As a Business, this tactic can help you improve brand awareness, boost sales, and connect with your target audience members.  Fine tune your Ideas and choose a perfect theme for displaying your content.

11. Identifying Channels for Content Marketing Tactics Percentage Social Media Content 92% Articles on Your Website81% Blogs80% Videos76%

12. E-mail Marketing  E-mail Marketing is the backbone of any solid Inbound Marketing Plan and is one of the most effective digital marketing channels.  Goal of E-mail Marketing: Convert SubscribeEngageAware

13. Display Marketing  Display Advertising is the process of creating and placing banner and video ads on websites and blogs.  One of the most common example of Display Marketing is Advertisements on various Youtube Channels.

14. Search Engine Marketing  Also Known as SEM, let’s you buy ad space in Search Engine.  It is when business pay, to advertise to people searching for specific keywords online.  Such Advertisements are known as paid advertisements and appears before the organic search results.

15. Understanding The Buyer  Once you are aware of what all Marketing approaches are available which can be followed for your business to reach more audience and hence higher profit rates, it is very Important to know who the buyer is.  The more you understand your audience, more cost effective your marketing and advertising becomes.  The sales cycle also becomes more efficient.

16. Buyer’s Journey  Journey consists of three step process: Awareness Stage Consideration Stage Decision Stage The Buyer realizes they have a problem Buyer defines their problem and research for options to solve it. The Buyer choose a Solution

17. Conclusion The practice of Digital Marketing is improving with advancement of Technology. Marketer make use of Digital Portfolio as a Platform to promote their brand by defining the product in a manner that adds credibility. Furthermore, Digital Marketing allows enough provisions for finding the right audience through its search engines and connections. The strong visibility of an organization or brand through digital marketing allows consumers to develop perceived knowledge about the brand.

18. Thankyou