1. The E-Business Research Center ATHENS UNIVERSITY OF ECONOMICS & BUSINESS DEPARTMENT OF MANAGEMENT SCIENCE & TECHNOLOGY Trends and Investment Opportunities for RFID in Europe European Survey Results Assist. Prof. Katerina Pramatari, Andriana Dimakopoulou Scientific Coordinator ELTRUN/SCORE Research Group Athens University of Economics & Business k.pramatari@aueb.gr

2. A developing market...? 2

3. What do European managers believe? 3

4. European Survey on RFID PHASE 1: Greek Survey • November 2010 • 96 Respondents PHASE 2: European Survey • Feb-March 2011 • 63 Respondents PHASE 1: Greek SurveyPHASE 2: European Survey 159 responses in total 4

5. Survey in Greece, Nov 2010 5

6. Respondents – Greek Survey • 56% CEO/ Senior management • Various industries • N = 96 6

7. European Survey, Feb – Mar 2011 16 4 7 3 1 7 6 1 1 5 4 1 1 Other, NA=6 7

8. Respondents – European Survey • 54% CEO/ Senior management • Various industries • N = 63 8

9. Intention to invest in RFID YES 9

10. When do you plan to invest in RFID? 35%: In less than one year 10

11. Expected Benefits Type of RFID Project 11

12. Expand Knowledge and skills 12

13. Current Projects

14. • Has your company deployed or considered to deploy an RFID project? In-bound / Out-bound Logistics 14

15. • Has your company deployed or considered to deploy an RFID project? Asset Tracking 15

16. • Has your company deployed or considered to deploy an RFID project? Traceability 16

17. Has your company deployed or considered to deploy an RFID project? 17 Differences between Regions

18. Familiarity with RFID technology 18

19. RFID vs. other Auto-ID Technologies 19

20. Burden of organizational learning and technical knowledge 20

21. Cost of RFID Implementation 21

22. Pressure from competitors and trading partners 22

23. 23 Outlook

24. Network Effect Yes = N=158 24

25. RFID Market Uncertainty 25

26. Potential long-term market demand for RFID 26

27. In summary… There is a high investment potential in RFID technology The European market is there Less developed markets are also positive but move slower and anticipate lower costs Supply-chain applications (in-out bound logistics, asset tracking, traceability) show the higher adoption A high long-term market potential is anticipated 27

28. For more information: k.pramatari@aueb.gr www.race-networkrfid.org www.rfidportal.gr www.eltrun.gr 28