1. Opportunities with Cloud, Data and Devices
Erik Jan van Vuuren – Product Lead Windows Azure

2. Devices

3. Social media

4. De video is wegens de bestandsgrootte verwijderd
Apps
Gaming
Social
News
Insight & act
Video streams
Business functions
De video is wegens de bestandsgrootte verwijderd

5. Structured data Unstructured data Streaming data

6. 1.2 ZETTABYTES Information created in 2010
Source: IDC – Digital Universe Study

7. 35 ZETTABYTES
By 2020
Source: IDC – Digital Universe Study

8. Turbulence

9. Trends 35 ZB IT Budget Pressure Business Devices Social Big data
Key Points:
The Cloud is Here – this is what it’s all about:
Attributes: Pooled Resources, Self Service, Elastic, Usage Based
Benefits: Focus, Agility, Economics
Talk Track:
Today, cloud computing is changing the very definition of IT. And so the conversation needs to change as well. Yesterday, the conversation was about consolidation and cost. Today, the conversation is about the new breed of benefits that cloud computing delivers. It’s all about transforming the way IT serves your business by harnessing a new breed of power. Microsoft is the only company that brings all of the pieces together in an integrated, comprehensive way. With our long-term vision to change the world through computing, we help every customer transform the datacenter of today into the private cloud of tomorrow, with a pathway to the public cloud and beyond.
With that said – cloud computing is the on-demand delivery of applications as standardized IT services, and inherently has four key attributes:
Pooled Resources: As I mentioned earlier, we often hear that cloud computing is just big virt. It’s not. Cloud Computing uses virtualization but it adds significantly to virtualization. It pools those resources together and allows you to dynamically provision and scale applications.
Self Service: Once you pool your resource, Cloud Computing provides a self service way for the business to get at those resources or more specifically by providing self-service IT infrastructure to business units and departments with an SLA. This forces service-level discussion and removes the burden to procure, provision and manage infrastructure on a per application, ad-hoc basis
Elastic – Scale up (or scale down) dynamically as resource needs change, enabling faster delivery of capacity.
Usage Based – Paying for only what you use, when you need to use it
I am sure just hearing the attributes the benefits are crystalizing for each of you but I do want to spend a few minutes talking about the biggest benefits from our perspective:
Focus: This is about having more people able to focus on higher-level parts of the stack, managing those applications SLAs, rolling out new applications, not having to worry about the underlying infrastructure
Agility: This is not only about being able to deliver the applications more quickly to your users and to your customers, but also being able to respond to changes in demand. So, the next time the marketing department launches a campaign, doesn't tell anybody, your public website is underwater, it's very easy to scale that out quickly to meet that demand.
Economics: Because you're running multiple workloads on the same overall infrastructure, you get better utilization across those applications. And because the Cloud pools together these resources, you can buy broader sets of resources at one time, lowering the overall cost. So, for agility and focus and economics, you have great motivation to move to the Cloud, and those benefits accrue to both public and to private Cloud Computing.
IT Budget Pressure
Business
Devices
Social
Big data

10. Media 250M TV Broadcasting On demand or live streams
100% available, Geo redundant
Content Delivery Network
Global delivery
250 Million viewers
Viewers

11. Digital Innovation 50 countries Talpa Second Screen
PaaS for all productions:
Flexible
Time to market
Cost efficient
Easy development, Open Source
Global presence
All devices and platforms

12. De video is wegens de bestandsgrootte verwijderd

13. Connected devices >120 Samsung All Smart TVs Connected
Samsung Smart TV Operations
> 120 Countries
Focus on business expansion
Countries
High bandwidth

14. Connected devices CO2 reduction Cut cost IBOR: CO2 reduction
All infrastructure monitored
Live performance insights
Improve maintenance efficiency
Individual devicemanagement
Time to market
Low Cost
Cut cost

15. Open data CO2 reduction Live informatie public transport
Improve travel experience real-time travel information to multiple channels.
Extreme scalability
Marginal cost of Azure platform
Environmental Sustainability
2,3 million hits per day
Many phone apps developed
Widgets for websites available
Live information

16. High Performance Compute
Finance
Risk calculation – Basel II
Simulations
Engineering
Media rendering
3D Animations

17. Cloud attributes Opportunities Scalable elastic Time to market Cost
Mark Wierdsema
Cost
Availability
Geo scaling

18. Cloud Services Commoditized IT On Premises Infrastructure Platform
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Infrastructure
(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
You Manage
Platform
(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
You Manage
Vendor Manages
Software
(as a Service)
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
You Manage
Vendor Manages
You Manage
Vendor Manages
Commoditized IT

19. Portions of applications and data on-prem and off-prem
Enterprise IT & Cloud
Hybrid IT
Traditional
NON-VIRTUALIZED
Private
CLOUD
Public
CLOUD
Non-virtualized
applications
Lets start by taking a look at what we mean by Hybrid IT strategy. We define Hybrid IT as a view of your entire application portfolio across your organization including applications sitting in Traditional non-virtualized environments, a Private Cloud or an off-premises Public Cloud like Windows Azure. Now many of you may be looking at this view and saying I have a bunch of applications that I have virtualized, where do those applications sit on this map. Well if you look at the characteristic we have defined for Private Cloud you will notice the very first step in building a Private Cloud is to pool your resources using virtualization. So in essence, if you have virtualized you have really taken the first step in gaining the benefits of a Private Cloud, but there is a lot more you can do to gain additional benefits. In addition to pooling of resources (compute, network and storage) you can make the infrastructure elastic so that is can scale up and down to efficiently meet demand. You can add in Self-Service capabilities so you don’t have to manually provision compute, network and storage resources (similar to how you gain compute network and storage resources in a public cloud offering, so customers are asking why can’t gain these same efficiencies in my Private Cloud, you can! Finally you can also move to a usage based computing model where you can map the use of resources to business units and key business priorities to help make IT more strategic to your organization.
We believe our enterprise customers today and tomorrow will have a mix of these deployment environments as each has it’s pluses and minuses. In addition given these on-premises and off-premises application deployment environments, we also see this new notion of a hybrid application that has portions of the application and data on premises and a portion off-premises as a concept that begins to get further utilized.
Pooled (Virtualized)
Elastic
Self-service
Usage-based
Managed Services
Pooled (Virtualized)
Elastic
Self-service
Usage-based
Hybrid Application
Portions of applications and data on-prem and off-prem

20. On Premises - Outsourced
Cloud on your terms
Private
CLOUD
Public
CLOUD
On Premises - Outsourced
SaaS
SQL Database
Mobile services
Media services
Websites
HD Insight
Web services
App Store
PaaS
AD services
Network
IaaS

21. Windows Azure Enterprise ready Simple Open Best for developer IAAS
PAAS
Key Points:
The Cloud is Here – this is what it’s all about:
Attributes: Pooled Resources, Self Service, Elastic, Usage Based
Benefits: Focus, Agility, Economics
Talk Track:
Today, cloud computing is changing the very definition of IT. And so the conversation needs to change as well. Yesterday, the conversation was about consolidation and cost. Today, the conversation is about the new breed of benefits that cloud computing delivers. It’s all about transforming the way IT serves your business by harnessing a new breed of power. Microsoft is the only company that brings all of the pieces together in an integrated, comprehensive way. With our long-term vision to change the world through computing, we help every customer transform the datacenter of today into the private cloud of tomorrow, with a pathway to the public cloud and beyond.
With that said – cloud computing is the on-demand delivery of applications as standardized IT services, and inherently has four key attributes:
Pooled Resources: As I mentioned earlier, we often hear that cloud computing is just big virt. It’s not. Cloud Computing uses virtualization but it adds significantly to virtualization. It pools those resources together and allows you to dynamically provision and scale applications.
Self Service: Once you pool your resource, Cloud Computing provides a self service way for the business to get at those resources or more specifically by providing self-service IT infrastructure to business units and departments with an SLA. This forces service-level discussion and removes the burden to procure, provision and manage infrastructure on a per application, ad-hoc basis
Elastic – Scale up (or scale down) dynamically as resource needs change, enabling faster delivery of capacity.
Usage Based – Paying for only what you use, when you need to use it
I am sure just hearing the attributes the benefits are crystalizing for each of you but I do want to spend a few minutes talking about the biggest benefits from our perspective:
Focus: This is about having more people able to focus on higher-level parts of the stack, managing those applications SLAs, rolling out new applications, not having to worry about the underlying infrastructure
Agility: This is not only about being able to deliver the applications more quickly to your users and to your customers, but also being able to respond to changes in demand. So, the next time the marketing department launches a campaign, doesn't tell anybody, your public website is underwater, it's very easy to scale that out quickly to meet that demand.
Economics: Because you're running multiple workloads on the same overall infrastructure, you get better utilization across those applications. And because the Cloud pools together these resources, you can buy broader sets of resources at one time, lowering the overall cost. So, for agility and focus and economics, you have great motivation to move to the Cloud, and those benefits accrue to both public and to private Cloud Computing.
MARKETPLACE
DEVICES
Enterprise ready
Simple
Open
Best for developer

22. De video is wegens de bestandsgrootte verwijderd
Toekomst kansen
Services
Data
Devices
De video is wegens de bestandsgrootte verwijderd

23. © 2012 Microsoft Corporation. All rights reserved
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.