1. บรรจุภัณฑ์รูปแบบต่างๆ
อาจารย์ชนันท์ ราษฎร์นิยม

26. Categories of packaging
Primary packaging
Secondary packaging
Tertiary packaging

27. Primary packaging (Consumer packaging)
Contains a sales unit 
The consumer always takes it home
It is removed from the product just before use

28. Primary packaging

29. Secondary packaging (Grouped packaging)
Contains a grouping of sales units, whether
it is sold to the consumer, or
it serves only as a means to fill the shelves
It can be removed from the product without affecting the product’s characteristics

30. Secondary packaging

31. Secondary packaging

32. Tertiary packaging (Transport packaging)
Contains a number of sales units or grouped packaging in order to prevent physical damage while handling and transport

33. Tertiary packaging

34. Innovation Merge functions performed by these levels of packaging
Less total cost than the sum of the original parts 
Remain / improve functionality

35. Reducing secondary packaging

36. Question