1. Activities of the Communication and Public Affairs Department ***** Honorary Consuls Conference 2008

2. 1 Support for abroad Missions’ communication Homepage Edition Citizen EU Communication Civil and Public Relations Press Organization and Analysis Publication edition and Publication KKFO Activities Szerző | Korsós Tamás Hely Időpont | 2008.05.26.

3. Main Directions of Communication Citizen information– EU, foreign policy public promotion Civil Affairs, public diplomacy External communication – Hungarian Image Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 2

4. I. Civil and Public Affairs Tasks Civil strategy, action plan development Structured relations Civil partner coordinators Abroad Missions’ civil relations Honorary Consuls – Hungarian Associations Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 3

5. II. Webpage Edition Visit statistics: 290K-350K visitors/month on main page Searched topics: mission-related data, travel advices, consular and visa information Separate menu point for Honorary Consul Conference - information Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 4

6. III. Support for Communication - Missions Abroad(1) Conveying an up-to-date Hungarian image Presenting the Hungarian culture National memorial years, priority programs Supporting communicational projects Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 5

7. I. Information on Internal Affairs and the Government’s policies (internal information) Informational material Communicational elements MTI Médiamix, Intranet Honorary Consuls - Internet III. Support for Communication - Missions Abroad(2) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 6

8. Constant elements of „Facts about Hungary” series National emblems, national holidays “Hungaricums” Thousand years of the Hungarian Culture Hungarian music III. Support for Communication - Missions Abroad(3) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 7

9. Renewing the „Facts about Hungary” series Foreign affairs strategy Utilization of EU subsidies New Hungarian Development Plan Hungarian involvement in international military missions Hungary in the Olympic Games Programs helping the Rom integration Possibilities of higher education in a foreign language Young inventors’ inventions III. Support for Communication - Missions Abroad(4) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 8

10. II. Promotional Purposes: (External information) Memorial Exhibitions: Kodály Zoltán, Bartók Béla, Batthyány Lajos, „From Hungary” poster exhibition, Hungarian sites of World Cultural Heritages, Hungarian Nobel Prize winners, Creative Minds, Hungarian castles, József Attila poster exhibition, Halas lace, Saint Crown III. Support for Communication - Missions Abroad(5) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 9

11. Promotional Purposes: (cont’d) Movies, publications, periodicals Electronic data storage– Presenting Hungary, Hungary in 3D Programs on Missions Abroad III. Support for Communication - Missions Abroad(6) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 10

12. Goal Target segment Message Indicators, efficiency Feedback Visibility External Communication(1) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 11

13. Information, raising interest, emotional bond Hungarian Image: national values, Europe, Central Europe, minorities’ values Successes, competitiveness, global responsibility Democracy, human and minority rights, state of law, market economy, solidarity, peace Diluting fears and negative interpretations External Communication(2) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 12

14. 2009 Iron Curtain, regime change, Republic – 20 years ago NATO membership – 10 years ago (60 years) EU membership – 5 years ago 2010 Pécs European Cultural Capital 2011 EU presidency External Communication(3) Szerző | Korsós Tamás Hely Időpont | 2008.05.26. 13