2. Health Strategic Management and Planning “ การวิเคราะห์สภาพแวดล้อมเพื่อ กำหนดแผนกลยุทธ์ ” Asst.Prof. Vorapoj Promasatayaprot Vorapos.p@msu.ac.th B.P.H.(Public Health Administration), B.Sc.(Health Education), B.A.(Political Science), M.Sc.(Public Health), Mini MBA in Health Faculty of Public Health, Mahasarakham University, Thailand

3. SWOT Analysis

4. Situational Analysis Opportunity (O) Strength (S) (S) Weakness (W) (W) Threat (T)

5. O T Policy Policy Economic Economic Social & demographic Social & demographic Technology Technology 5 Forces Model 5 Forces Model External Factors

6. An Environment Schematic Competitors Social Technology Policy Economic Buyers Suppliers Substitutes New Entrants General Environment Competitive Environment

7. S W Man Man Money Money Material Material Management Management Manufacture Manufacture Marketing Marketing System System Structure Structure Internal Factors

8. Value Chain Analysis การนำวัตถุดิบเข้าสู่กิจการ (Inbound Logistics) การปฏิบัติการ (Operations) การจัดส่งสินค้า (Outbound Logistics) การบริการ (Services) การตลาด(Marketing and Sales) โครงสร้างพื้นฐาน (Firm Infrastructure) การพัฒนาเทคโนโลยี (Technology Development) การจัดหา (Procurement) Primary Activities Supportive Activities การบริหารทรัพยากรมนุษย์ (Human Resource Management) กำไร (Margin) (Michael E. Porter:1985)

9. Strategic Questions  Who are you?  Who are our customers and suppliers?  Who are our competitors?  Where are you going?  Where are you standing?  How do we get there?  How much do we have to pay?  How do we know if we are on track?  What is our blueprint for action?

10. BEING STRATEGY ☞ POSITIONING FIT WITH STRENGTH ☞ POSITIONING CLEARLY DIFFERENT THAN COMPETITORS’ POSITIONING ☞ POSITIONING LINKED & BELIEVABLE BY CUSTOMERS ☞ POSITIONING SUSTAINABLE FOR SOME TIME Competitive Positioning

11. Vision e Forward Thinking e The Best e The Most e The Greatest e Think Big e For Survive and Growth

12. Vision Consideration  Product; clearly and implementation  Market; segment  Aspiration; leading, successfully and positioning  Customer-Oriented  Justify why it is important  Consistent in future

13. Vision’s Rabobank  To be a Knowledge driven corporate finance house offering financial solutions to key international and domestic corporates in the Food & Agribusiness Sector

14. Vision’s Asian Food Information Centre (AFIC)  To effectively communicate sound science – based information on food safety, health and nutrition to media and other key audiences in Asia

15. Vision’s Toyota  To become a second Ford: a leader in automotive innovation

16. Vision’s Coca-Cola  To put a Cock within “arm’s reach” of every consumer in the World

17. Vision’s Canon  To “Beat Xerox”

18. Vision’s Apollo of NASA  To put a man on the moon before the Soviets

19. Mission  Direction  Cover  Attack main responsibility  Fill problem gap  Recognizable by customer  To be vision successful

20. Mission Consideration  Purpose  The business rationale  Standards and Behaviors  Values

21. Mission Statement of Oracle Corporation  Oracle Corporation is the world’s second-largest software company and the leading provider of state-of-the-art global e-business solution for Web- based commerce and business practices. As a leading strategy partner to successful companies in nearly every industry. Oracle helps business gain a competitive edge in a global marketplace.

22. Goal  The long range aims or end point that you or your organization want to reach

23. Goal Consideration  Public Responsibility  Physical and Financial  Innovation  Managerial Performance and Development  Profitability  Productivity  Worker performance and attitude  Market Standing

24. Goal Condition  Measurable  Possibility  Appropriate  Acceptance  Elasticity  Motivation  Understanding  Participation

25. Objectives SMART Principle S = Sensible and Specific M = Measurable Targets A = Attainable and Assignable R = Reasonable and Realistic T = Time Available