1. Frankfurt 2010 Business English Teacher or Management Trainer.... Or a bit of both? Alun Phillips - alunphillips@alice.it

2. Roles and identity Business English teacher Management trainer Frankfurt 2010

3. Why use management training materials in Business English? Development of managers skill set Content-driven CLIL approach – can challenge learners on cognitive and affective level Balance language focus in coursebook materials Familiarity breeds…. Trainer status

4. Frankfurt 2010 Yes, but… Unfamiliar topics Not my role Too much material to get head round No interest in subject matter Language level

5. Frankfurt 2010 Yes and… Easily available/adaptable Up-to-date and relevant Of immediate interest to learners Within trainers sphere of competence BE trainer well placed to work on soft skills for example

6. Frankfurt 2010 Underdeveloped areas in BE Coaching Mentoring Teamworking Leadership Managing change

7. Frankfurt 2010 Sources Newspaper articles – Sunday supplements Business TV programmes: Dragons Den, Trouble at the Top, Ill show them whos boss, The Money Programme. Your learners Ebay

8. Conclusions Give it a go… Frankfurt 2010