1. Social Media @univgroningen
3/25/2017
Social
Jessica Winters
International Marketing & Social Media

2. Univerity of Groningen
400 year old Research University
Bachelor, Master, PhD
28,000 students
4,000 international students
Over 90 degree programmes in English

3. Social networks University of Groningen

4. Why social media? Contact Presentation ‘Community’
3/25/2017
Why social media?
Contact
Presentation
‘Community’
‘Branding & recruitment’
Market research
‘Social Listening’

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6. Facebook Facts 70% of the internet population uses Facebook
3/25/2017
Facebook Facts
70% of the internet population uses Facebook
400 million users daily
Length average FB visit: 37 minutes
Average social media user is member of 2 social networks (Europe)
48% of the year olds checks FB when waking up
FB growth among students worldwide: 74%
36% of FB users says something about a ‘brand’
65% students would take a pay cut if they would get social media freedom in return

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11. Approx. 50 University of Groningen-related FB Pages
3/25/2017
Approx. 50 University of Groningen-related FB Pages
Approx. 50 University of Groningen-related FB Groups
@univgroningen – 6,000 followers
Approx. 30 University of Groningen - Twitter accounts

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Do’s and don’ts

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Content – EdgeRank

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15. Take your fans/followers serious Don’t be cooler than you are
3/25/2017
Be honest and open
Be responsive
Be ‘personal’
Take your fans/followers serious
Don’t be cooler than you are
Don’t censor
Don’t spam
Don’t be pushy
Don’t be lazy
Do not try to regulate or control…
Western Kentucky University

16. Best & some not too great practices
3/25/2017
Best & some not too great practices

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28. Thank you and goodbye on:
3/25/2017
Thank you and goodbye on:
Questions?