1. College Sports Audience The majority of people who watch college sports are of legal drinking age. According to The Nielsen Company: Population base of persons 2+ 88.6% of college football television viewers during the 2008 season are 21 or older. Population base of persons 2+ 86.2% of college basketball television viewers during the 2007-2008 season are 21 or older. The majority of people who watch the 2008 NCAA Basketball Tournament are of legal drinking age. According to The Nielsen Company: Population base of persons 2+ 88.7% of the audience for the entire NCAA Tournament was 21 or older. 88.3% of the audience for the Final Four was 21 or older. 88.3% of the audience for the Championship game was 21 or older. The median age for the Tournament was 46.8. Source: The Nielsen Company, 2008 Source: The Nielsen Company, 4/9/08

2. College Sports Audience The majority of people who watched the 2008 NCAA Mens Basketball Tournament are of legal drinking age. According to The Nielsen Company: Population base of persons 2+ 88.7% of the audience for the entire NCAA Tournament was 21 or older. 88.3% of the audience for the Final Four was 21 or older. 88.3% of the audience for the Championship game was 21 or older. The median age for the Tournament was 46.8. Source: The Nielsen Company, 4/9/08

3. College Sports Audience The majority of people who watched the 2008 NCAA Womens Final Basketball Tournament are of legal drinking age. According to The Nielsen Company: Population base of persons 2+ 90.5% of the audience for the Womens Final Basketball Tournament was 21 or older. Source: The Nielsen Company

4. College Sports Audience 88.6% of college football TV viewers are 21 or older Source: The Nielsen Company, 2008 season, Persons 2+ Population Base 88.6% 11.4%

5. College Sports Audience Source: The Nielsen Company, 2007-08 season, Persons 2+ Population Base. 86.2% of college basketball TV viewers are 21 or older 86.2% 13.8%

6. Source: The Nielsen Company, Persons 2+ Population Base, 4/9/08 88.7% of the TV audience for entire tournament was 21+ 88.7%88.3% 11.3% 11.7% 88.3% of the TV audience for Final Four was 21+ 88.3% of the TV audience for Championship game was 21+ NCAA Mens Basketball Tournament

7. NCAA Womens Basketball Tournament 90.5% of the audience for the Womens Final Basketball Tournament was 21 or older. Source: The Nielsen Company, Persons 2+ Population Base, 2008. 90.5% 9.5%