1. Hogeschool van Amsterdam Interactieve Media WC communication blok 4 week 4

2. Hogeschool van Amsterdam Interactieve Media Agenda  In/through game promotion presentation  PR exercise  Homework

3. Hogeschool van Amsterdam Interactieve Media Homework: All  Make the first version of your eBay campaign with rough versions of all the elements (you might find the attached promotional toolkit useful)  Be ready to present it to your tutor in the werkcollege after the vacation

4. Hogeschool van Amsterdam Interactieve Media Promotional tool-kit

5. Hogeschool van Amsterdam Interactieve Media Homework: RT 4 email as a promotional tool  RT 4 should prepare a presentation of no more than 10 minutes to answer the following questions:  How can e-mail be used as a promotional tool?  What are the advantages of e-mail as a promotional tool?  What are the risks of using e-mail as a promotional tool and how can these be avoided  4 slides giving examples of e-mail as a promotional tool (good and bad practice)

6. Hogeschool van Amsterdam Interactieve Media Homework: RT 5 mobile marketing  RT 5 should prepare a presentation of no more than 10 minutes to answer the following questions:  How can mobile marketing be used as a promotional tool?  What are the advantages of mobile marketing as a promotional tool?  What are the risks of using mobile marketing as a promotional tool and how can these be avoided  4 slides giving examples of mobile marketing as a promotional tool (good and bad practice)