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Confidential ©2009 Network Solutions, LLC SNCR Award Entry Corporate Online Reputation Management September 10, 2010.

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Presentation on theme: "Confidential ©2009 Network Solutions, LLC SNCR Award Entry Corporate Online Reputation Management September 10, 2010."— Presentation transcript:

1 Confidential ©2009 Network Solutions, LLC SNCR Award Entry Corporate Online Reputation Management September 10, 2010

2 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 2 Maintaining Long-term Positive Sentiment NetSol maintains 54% positive sentiment despite the two security issues (April 2010, May 2010). Negative mentions were mitigated by NetSols proactive commenting, especially during the security issue NetSols community engagement and social activities generated organic positive mentions. SBSI-3 and the GrowSmartBiz conference increased positive mentions.

3 Confidential ©2009 Network Solutions, LLC Small Business Success Index Wave 3 – Media Outreach Results Presented by: CRT/tanaka March 8, 2010

4 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 4 Two Main Goals Generate traffic to Network Solutions properties through media mentions of the SBSI. Strengthen Network Solutions position as a small business champion through promotion of the SBSI Wave 3.

5 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 5 Press Release Pickups More than 52 sources picked up the press release within the first week of distribution.

6 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 6 GrowSmartBiz Podcast Series According to Google Analytics, the podcast interviews of small business thought leaders garnered over 350 total views. Jay Ehret, The Marketing Spot A small business marketing consultant and has coached several entrepreneurs on how to build a powerful brand and more importantly how to create a rewarding customer experience. John Backus, Founder and Managing Partner of New Atlantic Ventures He is a seasoned technology investor and entrepreneur with 25+ years of experience investing in and managing rapidly growing, high-technology companies. How can small biz use social media for customer engagement. Access to Capital in 2010.

7 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 7 Traditional Top-Tier Media Pickup circulation of 350,615 (according to http://en.wikipedia.org/) circulation of 2,284,219 (according to http://www.nationmaster.com/)

8 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 8 Social Media Top-Tier Media Pickup Allbusiness – UMV: 1.8 M Mediabistro.com (Media Jobs Daily) – UMV: 26.8K IT Business Edge – UMV: 17.9K eMarketer - UMV: 13.3K Marketing Pilgrim – UMV: 8.9K UMV (unique monthly visitors) determined by Quantcast.com

9 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 9 TweetChat: Goals Promote and share results of the SBSI with a targeted #sbbuzz community. Drive traffic to the Grow Smart Business site. Attract top influencers to participate in the TweetChat, further expanding the SBSI promotional reach. Moderated by Anita Campbell, Editor, Small Business Trends. Img from: http://www.officialpsds.com

10 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 10 TweetChat: Results – GrowSmartBiz Traffic Each pie slice shows how many people saw how many tweets. (Chart from TweetReach) TweetReach determined that the TinyURL http://tinyurl.com/d6gqc9http://tinyurl.com/d6gqc9 used for GrowSmartBusiness.com during the TweetChat reached 84,060 people via 32 tweets!

11 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 11 TweetChat: Results – GrowSmartBiz Traffic 733 absolute unique visits from Feb 22 – 24, 2010 302 of those unique visits from the day of the TweetChat – Feb 23, 2010. 2,379 pageviews from Feb 22-24.

12 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 12 TweetChat: Results – Influencer Engagement Top Influencers Who Participated Anita Campbell of Small Business Trends: 40,000+ followers Richard McLaughin, consultant from Paris, promoted TweetChat to his 38,000+ followers John Lawson of 3 rd Power who has 27,000+ followers The host #SBBuzz promoted to their 18,000+ followers Social Media Guru and #blogchat Founder Mack Collier who has 16,000+ followers Susan Young of Get in Front Communications and Cathy Larkin from Web Savvy PR both with a following of 8,000+ Publisher of SmallBizSurvival.com Becky McCray with 7,000+ followers

13 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 13 TweetChat: Results – Overall Assessment Over 1,676 Tweets garnered Over 200 participants in TweetChat Reach of GrowSmartBusiness.com URL to 84,060 people via 32 tweets Garnered participation from top small biz influencers

14 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 14 Overall Outreach Assessment According to Google Analytics, since the promotion of the SBSI (February 16), the study has been the most viewed page at GrowSmartbusiness.com garnering 5,624 pageviews in less than one month.

15 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 15 Overall Outreach Assessment: Highlights Blogs posts/mentions: 65 Traditional Media/Online publications: 20 Tweets (overall including Tweetchat): 3,000+ Tweetchat: 1,600+ tweets 200 participants 5,624 pageviews for GrowSmartBusiness.com from February 16 – March 4, 2010 Img from; http://www.abcdlady.com/2009-07/goal_setting.jpg

16 Confidential ©2009 Network Solutions, LLC Presentation Title, 07/31/2009 16 Overall Outreach Assessment TypeGoalAchieved National Daily with high influence3 Online Publication10-15 Advisory Board Participation5 Blogs with high authority/influence5 Blogs mentions on SMB and B2B blogs15 Increase in Facebook Fans10%-


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