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THE BIRTH OF A BLOG. Starting Out Niche & BrandIng Identify Your Audience Personality Expertise Clear Branding.

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Presentation on theme: "THE BIRTH OF A BLOG. Starting Out Niche & BrandIng Identify Your Audience Personality Expertise Clear Branding."— Presentation transcript:

1 THE BIRTH OF A BLOG

2 Starting Out

3 Niche & BrandIng Identify Your Audience Personality Expertise Clear Branding

4 Branding Through Your Blog Logos Tagline Put a face to your brand Consistency

5 Pick a domain Name Keywords, not too long, dont use punctuation, use.com, Costs about $10/year Purchase and register through your host

6 Choose a Host Great Support Easy User Panel Reliable Service One Click Installation BlueHost, HostGator, In Motion, Media Temple

7 Choose a Content Management System It is Free, Easy to work with, customizable, blog integration, Great support, SEO friendly Others - Typepad, Drupal, Blogger

8 Steps to Setting up Your blog

9 Pick your domain name

10 The c-Panel

11 www.yourdomain.com/wp-admin/

12 Choose a theme What is a theme. A Pre structured drop in shell for your blog Free Themes at: Theme Labs, Woo Themes, Dynamic WP, Graph Paper Press Paid Themes at: StudioPress, Elegant themes, PremiumWP Easy to navigate, visually pleasing, cost effective custom header/logo check out the theme demo

13

14 Installing your theme Appearance

15 Manage Themes

16 Your Dashboard Posts Pages

17 Add a Post Title Formatting CONTENT CATEGORIES & TAGS

18 Search Engine Optimization

19 Writing for SEO Heading Content Sub-Headings Photos Internal/External linking Keyword Density Alt Tags File Names External storage

20 ADDING MEDIA

21 Social Bookmarking Make it easy for readers to share SU, twitter, Google+ Facebook, Pinterest, Digg Digg. Add This, Share This Bottom & side of post

22 Plugins Google XML Sitemaps Database Backup W3 Total Cache Yoast/Wordpress SEO Akismet Simple Image Widget TinyMCE Advanced

23 Community Global bloggers Network Travel Bloggers TBEX TBU

24 Resources www.seomoz.com www.Problogger.net www.travelblogsuccess.com www.thinktraffic.net Travel writers exchange www.travelBlogadvice.com

25 Questions? www.theplanetd.com Twitter: @theplanetd Facebook: ThePlanetD email: info@theplanetd.com email: info@theplanetd.com


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