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Published byEric Gardner Modified over 11 years ago
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Youve Got To Have Friends How to Win Friends and Influence People Online
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Youve Got to Have Friends Kevin Miller, President Elizabeth Johnson, Director of Public Relations and Content Development
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Youve Got to Have Friends Overall Marketing Goals Social Media is one of many ways to connect with: Members Prospective members Your members customers Electricians Apprentice recruits Other influencers
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Youve Got to Have Friends Overall Marketing Goals Social Media should integrate with overall marketing strategy, including: Digital (website, email) Advertising (print, radio, online) Public Relations Direct Mail Collateral Face-to-face
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Youve Got to Have Friends Overall Marketing Goals Social Media reaches people in different ways than other marketing media: Creates a more personal connection Is more spontaneous Allows for easier feedback Reaches younger demographic
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Youve Got To Have Friends Top 15 Social Media Sites as of March 1, 2011* 1. Facebook 2. twitter 3. MySpace 4. Linkedin 5. Ning 6. Tagged 7. classmates 8. hi5 9. myyearbook 10. Meetup 11. bebo 12. mylife 13. friendster 14. myHeritage 15. Multiply *Per http://www.ebizmba.com/articles/social-networking-websites
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Youve Got to Have Friends Social Media Strategy Twitter: Share information and showcase expertise. Connect with general contractors, BIM experts, green building experts, journalists and bloggers. Facebook: Showcase organization by sharing photos, videos, links to news articles, and encouraging participation and dialogue by posting polls and questions.
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Twitter Begin Making Connections Online. Find people in your industry/geographic region to follow. Their tweets will appear in your timeline. Many people will follow you back and your tweets will appear in their timeline. Search Box
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Twitter Join the Conversation. Listen to others tweets to see what they are talking about. Answer questions, share resources and retweet interesting tweets to your followers.
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Twitter Tell Your Offline Connections You are on Twitter. Add a link to your Twitter account on your website, include it on advertising, e-newsletters and in your email signature.
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Twitter Stick With It! Maintain regular participation in the conversation.
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Facebook Start Your Facebook Page. When you set up your page, add interesting content to your page. Give people stuff to read through, comment on, or like.
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Facebook Go Elsewhere to Advertise Your Facebook Presence. Add a link on your website, include it on advertising, e-newsletters, your email signature and tweet it out. Consider Facebook Ads. Ad campaigns are targeted by all sorts of demographics such as age, gender, geographic location and other pages people like.
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Facebook Keep it Up! Add new content regularly and encourage your pages friends to post event photos or comment on posts. Plus, comment on other organizations pages.
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Thank you! Read more on our blog, FMG Talking Points, at www.frostmiller.comwww.frostmiller.com Twitter @frostmiller & @DCElec_Alliance Facebook www.facebook.com/frostmillergroup & www.facebook.com/electricalalliancewww.facebook.com/frostmillergroup www.facebook.com/electricalalliance
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