1. A R E S P E C E D P A S S I O N I N N O V A I V E A D A P T I E A S S U R DA Z I N G A fun and exciting environment makes MetaTV an amazing place to work and play. We are assured, knowing that our combined abilities and our innovative patent- pending technologies will allow us to achieve our goals. We are passionate about delivering results for customers, earning a reputation of being respected by our partners as well as competitors. Our ability to be adaptive to a changing business, industry and technology landscape ensures that we set the bar that others aspire to reach. T E

2. MetaTVs Brand Personality But not eccentric. Together we are creating something that will have an impact on the lives of everyone that owns a television. We strive everyday to amaze our customers, partners and ourselves. 1. Amazing

3. MetaTVs Brand Personality But not arrogant. We have the self-confidence to recognize our mistakes. We exhibit the courage of our convictions convictions borne not out of arrogance, but out of confidence in our abilities. We are calm and see challenges as opportunities. 2. Assured

4. MetaTVs Brand Personality But not bizarre. We have created technology with vision and thinking that is based on the needs and wants of the marketplace and our customers. We solve problems with creativity and lots of technical savvy. 3. Innovative

5. MetaTVs Brand Personality But not obsessed. We are driven and always come through by saying what we will do and doing what we say. We are about delivering results. Every single day with the longer-term view in focus. 4. Passionate

6. MetaTVs Brand Personality But not worshiped. We hold ourselves and our goals to the highest standards. We strive for quality and value the efforts of our team members, customers and partners. We are the trusted and valued source for iTV knowledge, applications and services. 5. Respected

7. MetaTVs Brand Personality But not fickle. We understand the world around us, and our impact on it. We make tactical and strategic adjustments, while remaining steadfast in our goals. We, like our technology, are versatile and able to handle all that is put before us. 6. Adaptive

8. MetaTVs Brand Personality Amazing - Amaze your colleagues, amaze yourself Assured - Have confidence in your colleagues, our technology and yourself Innovative - Always think out of the box, lets change the World together Passionate - Everyday in every way, enjoy and have fun with what you do Respected - Respect the effort and quality put in by your colleagues and expect the same in return Adaptive - Expect the unexpected because change is inevitable and our ability to handle it is our major competitive advantage Reflecting the Brand Internally