1. 1 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D The Carter Malone Group, LLC Controlling How the Cookie Crumbles The Cookies are Baked… How Do you Move them off the Shelf? Presented by Deidre Malone The Carter Malone Group

2. 2 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles How are you going to market your new business?

3. 3 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Tactics Public Relations Marketing Advertising Social Media

4. 4 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Public Relations – Professional and Social Networks –Opening Business News Release –Media Placements

5. 5 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Marketing (Grassroots) –Email Blast –Flyers/Postcards –Blog –Website

6. 6 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Advertising –Radio –TV –Print –Internet

7. 7 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles Social Media –Facebook –Twitter –Instagram –Pinterest

8. 8 © Copyright 2003 The Carter Malone Group C O M M U N I C A T I N G Y O U R M E S S A G E T O T H E W O R L D Controlling How The Cookie Crumbles How do you know which tactic worked? You survey and ask.