1. Digital- trans- & crossmedia Storytelling

2. Crossmedia http://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail- catalogs.html http://www.adobe.com/content/dotcom/en/products/digital-publishing-suite-family/solutions-for-retail- catalogs.html#bodycontent1-nerolimediaplayer_split_sotheby_708x398-1300.mp4

3. Storytelling Telling a story (narrative) – is a very old tradition Its about combining text, images, sound, video and with other digital content Important is authenticity

4. De ontstaansgeschiedenis van Lego, http://youtu.be/NdDU_BBJW9Y

5. http://www.fiestamovement.com/manual

6. https://www.facebook.com/MarsCuriosity

7. Transmedia

8. http://bear71.nfb.ca/#/bear71

9. Fragmented story If the story is covered on different social media platforms… the story is fragmented There is no real beginning or ending So use same tone of voice, images, house style… Think about the story you want to tell

11. http://youtu.be/D-Yq2XtBVHc

12. Schorem Haarsnijder en Barbier All touch points of Schorem are consistent. Online (website) and offline (shop) you feel the atmosphere of the 50’swebsite story, told consistent way Schorem is a story, told in a consistent way Website: www.schorembarbier.nlwww.schorembarbier.nl Facebook: www.facebook.com/Schoremwww.facebook.com/Schorem Twitter: twitter.com/Schorembarbiertwitter.com/Schorembarbier Deel 1 – Wat is visuele litteratuur

13. Instagram storytelling Tell a visual story with photos Use unique hashtags or brand-urls http://instagram.com/mercedesbenz# http://instagram.com/taylorguitars Source:http://www.ignitesocialmedia.com/social-media- examples/brands-success-examples-instagram/ http://www.ignitesocialmedia.com/social-media- examples/brands-success-examples-instagram/ Go for interactivity with the target group Sharing photos, contest … More info:http://www.socialmediaexaminer.com/instagram-for- business-tips/ http://www.socialmediaexaminer.com/instagram-for- business-tips/

14. Pinterest storytelling By the choice of images, the name of boards, http://www.pinterest.com/katespadeny/ http://www.pinterest.com/katespadeny/ Combining with real events http://www.pinterest.com/oscarprgirl/bridal/ http://www.pinterest.com/oscarprgirl/bridal/ Think in themes http://www.pinterest.com/KLM/ http://www.pinterest.com/KLM/ Integrate a quiz http://www.pinterest.com/KLM/klm-travelquiz/ http://www.pinterest.com/KLM/klm-travelquiz/ ‘Pin It To Win It’ contests http://www.pinterest.com/huhot/grill-meal-contest/ http://www.pinterest.com/huhot/grill-meal-contest/

15. Storify Cut, paste and link with Storify (http://storify.com)http://storify.com Aggregate information and tell a story using sociale media sources Tutorial: 5 Steps for Storytelling with Storify http://youtu.be/5JKo4Ll4Mng http://youtu.be/ZR305mwfreY

16. Ad Interaction with augmented reality

17. Augmented reality with Layar Layar (www.layar.com)www.layar.com Example: http://youtu.be/wi80g9WJvmw http://youtu.be/wi80g9WJvmw