1. Boys and Girls is supported by the EU’s Health programme (2008-2013), The views expressed are purely the authors' own and do not reflect the views of the European Commission A web-based series to promote healthy lifestyles among European adolescents Boys and Girls is financieel mogelijk gemaakt door een subsidie van ZonMW

2. What is Boys & Girls? Innovative web-campaign Social media On healthy lifestyles Young people 15-18 yrs old Neither at work or at school (NEET)

3. Project Partners Animation Studios - Italy Business Solutions Europa – Belgium/ UK Center for Sex og Sundhed - Denmark Katholische Hochschule Nordrhein-Westfalen - Germany Poznan University of Medical Sciences - Poland EDEX Centro de Recursos Comunitarios - Spain Medical University of Silesia – Poland European Centre for Social Welfare Policy and Research - Austria Netherlands Institute for Health Promotion NIGZ – the Netherlands

4. General objective B&G To carry out and assess the effectiveness of a webcampaign to raise awareness about risky lifestyles for youth aged 15-18 who are neither in work nor in education through a pilot project

5. Specific objectives B&G 1.Preparation of the web campaign 2.Roll-out of the web campaign 3.Evaluation of the web campaign

6. Methods Content development phase –Outline of priorities and health messages (focus on healthy eating, sex and alcohol) Peer Review group (PRG) (n=28) –PRG 1 (n=14), consultation round 1 and 2 –PRG 2 (n=14), consultation round 3 Production phase –50 episodes in English (dubbed in 6 other languages) Roll out phase –Social networking –National communication managers Evaluation phase –Process and Reach

7. 1. Preparation of webcampaign Develop messages and produce webseries Peer review and validate these by experts, focus groups and social networks

8. Naples Content workshop – april 2011

11. 2. Roll-out of the campaign Gather interest through social networks, media, web-based channels Display series on relevant sharing platforms (YouTube, Daily Motion, Revver, Veho,..)

12. methods TRAILER APRIL 2013

13. The webseries http://www.youtube.com/boysandgirlswebserie

14. 3. Evaluation of campaign Test effectiveness of communication approach to our specific target group

18. Meer info? Volg Boys and Girls via www.boysandgirlslabs.eu www.boysandgirlslabs.eu J.Jansen@cbo.nl