1. @ SEOMike SEO Fundamentals Algorithm Proofing Presented by: Michael Black

2. @ SEOMike The Fundamentals Keyword research Titles and meta optimization Copywriting Canonical URLs HTML Validation Browser testing Site speed Using Flash effectively Google Patents SEO Tools

3. @ SEOMike Keyword Research Resources –Client Input –Analytics –Google Webmaster Tools –Google Adwords Keyword Tool –Soovle.com –Onsite Search –Competitors

4. @ SEOMike Keyword Research Soovle.com

5. @ SEOMike Keyword Research Significant spelling changes

6. @ SEOMike Keyword Research School Supply vs. School Supplies

7. @ SEOMike Keyword Research School Supply vs. School Supplies

8. @ SEOMike Keyword Research School Supply vs. School Supplies

9. @ SEOMike Title and Meta Optimization Title Optimization –When properly formatted and optimized the title tag will display as the blue link in Google. –About 70 characters including spaces. Description Optimization –When properly formatted and optimized the description tag will display as the text blurb in Google. –About 155 characters including spaces.

10. @ SEOMike Copywriting Incorporate keywords without being spammy. Write content that your searchers are looking for. Check Google Webmaster Tools and gently skew. Spell Check!

11. @ SEOMike Copywriting

12. @ SEOMike Navigation Optimization Navigation must not be image based! –Search engines cant read text inside an image. –Rollover effects can be recreated using CSS. Navigation must not be Flash! –Search engines dont index flash well. Test all links on your site for broken links. Use the shortest URL possible. –http://www.example.com/cgi- bin/u.sh/2.0/dept.htm?dept_id=Safari&product_id=32231 –http://www.example.com/safari/boots.html

13. @ SEOMike Canonical URL Canonical problems can cause duplicate content. If the same video is available at both URLs http://example.com/videos/122344.html http://example.com/videos/tractors.html Both pages need this Canonical Tag

14. @ SEOMike Valid HTML W3C Validator: http://validator.w3.org Valid code is important for proper indexing and ranking of your website. –Web browsers correct code on the fly. –Search engine robots arent good at it. Before fixing code a client had 9 pages indexed and 19 links. After fixing code a client has 12,000+ pages indexed and 2.3 million links.

15. @ SEOMike Case Study Client had massive indexing problems because of difficult to index main navigation Client had many HTML errors Client had hundreds of broken links Client had terrible page load times Client had extremely weak titles and descriptions

16. @ SEOMike Case Study

17. @ SEOMike Case Study

18. @ SEOMike Site Speed April 10, 2010. Google announced …weve decided to take site speed into account in our search rankings. Using multiple hostnames can reduce page load time. Call external resources at the top of your code and position with CSS. Use http://www.dnsqueries.com to check how many sites share your server.

19. @ SEOMike Use Flash Effectively Offer transcripts of your video for search engines. As long as the transcripts presented reflect the spoken word in the video youll be fine with Google. Provide alternate content using SWFObject for screenreaders and non-Flash [iOS] devices. Googlebot cannot crawl the content of video files, so it's important that you provide information about videos you include. Consider creating a transcript of the video you want to include, or provide a detailed description of the video inside your HTML. - Google Wembaster Tools Help Article

20. @ SEOMike Use Flash Effectively What users with Flash see:

21. @ SEOMike Use Flash Effectively What Google sees:

22. @ SEOMike Google Patents Patent Application 20050071741- Information Retrieval Based On Historical Data Patent Application 20060200478A1 – Generating Structured Information (Local Search) Patent Application 20070088692 – Document Scoring Based on Query Analysis Patent Application 20070094255 – Document Scoring Based on Link-Based Criteria Patent 7,451,130 – System and Method for Providing Preferred Country Biasing of Search Results

23. @ SEOMike SEO Tools Site speed tester: http://pingdom.com Lynx Browser: http://lynx.isc.org/ W3C Validator: http://validator.w3.org IP Neighbors: http://www.dnsqueries.com SWFObject Generator: http://goo.gl/8gwPV Screaming Frog: http://www.screamingfrog.co.uk/seo- spider/ Inspyder Insite: http://www.inspyder.com/products/InSite/Default.aspx

24. @ SEOMike Michael Black SEOMike Consulting 11835 Roe Ave. #236 Leawood, KS 66211 913-660-9532 http://www.seomike.com http://customblogging.com/seomike @SEOMike