1. Erica Magoon, Skye Roper, and Aida Fisseha
Pepsi-Cola
Erica Magoon, Skye Roper,
and Aida Fisseha

2. Caleb Bradham: founder of Pepsi.
Pepsi Legacy
Caleb Bradham: founder of Pepsi.
                                                                

3. Pepsi Legacy (Cont.)
The Pepsi Trademark
Pepsi’s first theme
1920: Pepsi-Cola goes bankrupt

4. Pepsi Legacy (Cont.)
1931: Pepsi-Cola is reborn
- Bought by the Loft Candy
Company president, Charles
G. Guth

5. Pepsi Legacy (Cont.)
Pepsi and Pete: “Twice as much for a nickel”

6. 1940: The hit debut of “Nickel, Nickel”
Pepsi Legacy (Cont.)
1940: The hit debut of “Nickel, Nickel”
Pepsi-Cola hits the spot
12 full ounces; that’s a lot
Twice as much for a nickel too
Pepsi-Cola is the drink for you.

7. Pepsi Legacy (Cont.)
Pepsi’s new colors
International profits
“The Light Refreshment” Campaign

8. Pepsi Legacy (Cont.)
Pepsi-Cola appeals to the younger generation

9. Pepsi Legacy (Cont.)
The Pepsi Generation
Pepsi-Cola and Frito-Lay merge
1975: The Pepsi Challenge

10. Pepsi Legacy (Cont.)
1964: A new brand, Diet Pepsi, is introduced

11. Pepsi Legacy (Cont.)
Shaquille O’Neal: “Be young, have fun, drink Pepsi”
Pepsi-Cola’s website
“Generation Next” campaign

12. Pepsi Legacy (Cont.)
Year 2000

13. Pepsi Legacy (Cont.)
Pepsi-Cola’s new look as it enters the 21st Century.

14. Pepsi Cola best promotions
-Oscar discovers the joy of Pepsi.
-Pepsi, Yahoo! At it again with Britney spears promotion.
-Pepsi “Play for a Billion”

15. Pepsi Cola best promotions (cont.)
-New music from hot artists-Pepsi smash.
-The Hulk and Mountain Dew.
-Get spotted drinking Aquafina and win.
-New products for summer and beyond.

16. Pepsi Internationally
-Pepsi bags top awards at all India promo
Power 2003.

17. Pepsi Cola’s healthy school commitment
-Choice
-Activation
-Education

18. Pepsi-Cola Bottles
A few early Pepsi bottles (before 1907) were made of amber glass

19. Pepsi-Cola Bottles (cont.)
The 75th anniversary reproduction of the amber bottle
This bottle is lighter in color than the original Pepsi bottle

20. Pepsi-Cola Bottles (cont.)
Pepsi used the same ice blue bottle for Pepsi and Ginger Ale (1906)
The label distinguished the drinks

21. Pepsi-Cola Bottles (cont.)
This is the Hutchinson-style Pepsi bottle (1910)
It is the only one known to exist

22. Pepsi-Cola Bottles (cont.)
Double Dot Paper Label Pepsi Cola Bottle (1940)
This is a one pint 13 ounce bottle

23. Pepsi-Cola Bottles (cont.)
Bowling pin Pepsi bottle from Virginia