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1 Five Companies … Holdings 2011 Revenues: $21.386 …Dominate the American media economy.

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Presentation on theme: "1 Five Companies … Holdings 2011 Revenues: $21.386 …Dominate the American media economy."— Presentation transcript:

1 1 Five Companies … Holdings 2011 Revenues: $21.386 …Dominate the American media economy

2 2 The Big Five Advertisers Movies Television Satellite Cable Public Primary Markets: TV Theaters Complementary Markets: Theme Parks Toys Video-Games Merchandising Music Publishing Ancillary Markets: Home Video/DVD Syndication Foreign Markets Vertical Integration Horizontal Integration

3 3 AdvertisersAdvertisers Studios Independent Cos. NetworksNetworks O & Os Affiliates AudiencesAudiences 1984: ABC was largest media company, with 2.8B in revenues

4 4 What happened? Components of a company work together to produce benefits that would be impossible for a single company. (p. 78) Synergy

5 5 How did this happen? Deregulation + Technology

6 6 This is Synergy

7 7 Synergy and TV News NBC News MSNBC The Today Show Meet the Press Dateline NBC ABC News Primetime Live Good Morning America This Week Nightline 20/20

8 8 What about newspapers?

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