1. Cultural Production In The Digital Age: Barriers and Incentives To Sharing COM302/CHID370 12 November 2008 Kathy E. Gill

2. Framing Web 2.0 Technologies

5. These technologies change how we interact with cultural objects. Fundamental Premise: We are no longer merely a consumer ; we can also be a producer.

6. This is a major shift from the late 20th century model:

8. In Todays Digital World, It Is Easier to Borrow, Copy, Manipulate

9. This means it is technically easier to express ourselves in new, creative ways.

10. Traditional Model Mediated Communication was a one-way Mass Communication Model

11. New Model Mediated communication is transitioning to a circular (Osgood & Schramm) interpersonal model

12. What are the cultural industries? News media Advertising industry Television & movies Music Fashion What else?

13. Quotable [N]on-commercial cultural production and unconstrained expression within the Internet undermines capitalisms production of meaning. p135 - from Michael Strangelove, The Empire of Mind (University of Toronto Press, 2005)

14. The Clash Culture as a freely flowing current of ideas and practices runs head first into culture as intellectual property

16. Ask permission each time Ask permission each use

17. The Barrier Copyright originated in a time when the view of authors was romantic: "originality was elevated to being located in and belonging to the self of the author"... words created by these authors were considered "original" and thus distinguishable from mass-produced commodities. (Lessig, presentation, Copyright, Cultural Production and Open Content Licensing)

18. The Enforcer Digital Rights Management Act tend to think of this with movies and songs, but also can be pay-to-view sections of any website like the WSJ RIAA cease and desist letters Losing on two levels

19. Why P2P Got A Bad Name Hint: It wasnt because of production

20. What Is P2P? The sharing of computer resources and services by direct exchange between two systems Examples: SEIT @ Home, Skype, ICQ, and, of course, Napster A peer gives some resources and also receives some

21. Watch EFF Slide Show

22. Law Suits Backfiring [With Capitol v Thomas] looking to head to a mistrial, making the $222,000 judgment null and void, the two largest decisions in the RIAAs war on downloading have been against them. In both cases the RIAA admitted it was wrong and [was] ordered to pay the fees. Source

23. Controversy Copyright purpose is to promote the progress of science and the useful arts … and the duration for exclusivity is to be limited … - US Constitution

24. Infringement "Copyright infringement" means exercising one of the copyright holder's exclusive rights without permission. Should a copyright holder sue on grounds of infringement, the defendent may argue that the use was "fair use" The fair use doctrine allows copyrighted works to be used in some circumstances, such as commentary, criticism, news reporting or educational use.

25. Is This Infringement?

26. What About The Content YOU Produce?

28. Digital technologies enable a "Tinkering culture" -- a "read write rip burn culture"

29. Sources Copyright, Fair Use & The Evolution of Creative Commons: http://www.slideshare.net/cliotech/copyright-the-evolution-of-creative- commonshttp:/www.slideshare.net/cliotech/copyright-the-evolution-of-creative-commons http://www.slideshare.net/cliotech/copyright-the-evolution-of-creative- commonshttp:/www.slideshare.net/cliotech/copyright-the-evolution-of-creative-commons Copyright and Options for Creative Practitioners: http://www.slideshare.net/creativecommonsaustralia/creative-copyright-copyright-and-options- for-creative-practitioners http://www.slideshare.net/creativecommonsaustralia/creative-copyright-copyright-and-options- for-creative-practitioners Image: Consume. Be silent. Die. (unknown) Web 2.0 Image (1): http://joevans.pbwiki.com/Web+2+Point+O+Toolshttp://joevans.pbwiki.com/Web+2+Point+O+Tools Web 2.0 Image (2): http://www.robmillard.com/archives/tools-for-strategists-web-20-confusion-hindering- firms.html http://www.robmillard.com/archives/tools-for-strategists-web-20-confusion-hindering- firms.html Fine Print : http://www.slideshare.net/pauljacobson/legal-aspects-of-new-media-quirk-2008/http://www.slideshare.net/pauljacobson/legal-aspects-of-new-media-quirk-2008/

30. Kathy E. Gill http://wiredpen.com http://faculty.washington.edu http://twitter.com/kegill Some Rights Reserved: