1. mark a greenfield The Cluetrain Comes to Higher Ed: will anyone take delivery?

2. markgr.com/heweb10 twitter.com/markgr

3. before we begin …

10. History Lesson First Things Last The Industrial Interruption Networked Markets

11. History Lesson First Things Last

12. Markets Are Conversations

13. Markets Are Relationships

14. why does a college have a web site?

15. Build and Sustain Relationships

16. Thesis #26 Companies need to come down from their Ivory Towers and talk to the people with whom they hope to create relationships

17. History Lesson First Things Last The Industrial Interruption

18. Mass Marketing

19. Corporate speech became mass produced messages jammed into a one-way spam cannon p 234

20. Messages are worse than noise. It's an interruption. It's the Anti-Conversation. p 151

21. Thesis #28 Most marketing programs are based on the fear that the market might see whats really going on inside the company

22. History Lesson First Things Last The Industrial Interruption Networked Markets

23. the long silence the industrial interruption of the human conversation is coming to an end p 154

25. engagement in the open, free-wheeling marketplace isnt optional. its a prerequisite. to having a future. silence is fatal. p 160

26. Public Relations has a huge PR problem: people use it as a synonym for BS p 160

28. Company strategies that try to control the stream of information now make the company look like a scaredy-cat. p 6

30. All Web pages must be formally approved by the Department of Business Prevention p 91

31. The reality is that when malicious propaganda happens ( and it will happen) the truth will out p 153

32. In the age of the web where hype blows up in your face and spin gets taken as an insult, the real work of PR is more important than ever p 162

33. marketing is not a department

34. social media is the dial tone of the 21 st century

39. Thesis #15 The current homogenized voice of business the sound of mission statements and brochures will seem as contrived and artificial as the language of the 18 th -century French court

40. Techno-Latin A vocabulary of vague but precise-sounding words that work like blank tiles in Scrabble: you can use them anywhere, but they have no value p 176

41. Web Services Mission Statement

42. Understand the Business Understand the User Understand the Medium

43. @karj

44. Thesis #7 Hyperlinks subvert hierarchy

45. The Internet has made your entry level employee as powerful as your senior vice president of marketing p xi

47. that Mary is the Under VP of Expected Deflations for the Western semi-region tells you nothing that Mary is wicked smart, totally frank, and a trip to work with tells you everything p xi

48. Institutions Are Legal Fictions

50. mark a greenfield Finding Your Voice: using Twitter to improve recruitment and retention

51. most higher ed institutions take the wrong approach to twitter

53. logo tweets must die

54. In my view, it is better on any given day to talk with a human than, say, a Coke bottle

55. behind every twitter account is a person hiding behind a brand reduces authenticity and transparency

60. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr