1. Nuts & Bolts of Lobbying: Tips for Effective Meetings with Lawmakers and Staffers

2. Contents Effective meetings: before, during, and after Reciprocity
Coalitions
Media
Practice
Golden rules

3. Tips for lobbying effectively: Preparing for your meeting(s)
Always make an appointment
Send your topics in advance when confirming your meeting. Staffers love the organization, and it helps maximize everyone’s time
Know ALL sides of the issue(s). They’ve been hearing from all sides, so be prepared to answer questions persuasively
Know the legislator: Look at sponsored legislation and the policymaker’s website (including affiliations)
Know the power of your institution within your district: employment created by the university, economic impact, etc.
Don’t insist on seeing the representative – staffers are there for a reason!

4. Tips for lobbying effectively: During your meeting(s)
Academic Freedom Is Not Free
Whatever your medium, keep it short.
Paper: Master the one-page memo
Telephone: Focus on a single topic and be specific about the points you are trying to make
In person: Practice your presentation before the meeting and limit it to ten minutes
Always leave contact information: Leave contact information for you and the AAUP Government Relations staff

5. Tips for lobbying effectively: During your meeting(s)
Always be specific: refer to the bill number and official title
On average, 10,000 bills introduced at the federal level (each 2-year) session. So - referring to “the education bill” won’t cut it!
If there is no active legislation pending on your issue, come ready with some draft language and/or specific talking points
STAY ON MESSAGE

6. Tips for lobbying effectively: During your meeting(s)
Always bring it back to the constituents. How does your cause benefit the district or the state? Framing issues in right/ wrong, or good/bad, will only get you so far
Be as specific as possible about the benefits for the greater good, and you’re actually helping the congressperson sell your ideas back home

7. Consider your audience
Presentation style (brief)
Acknowledge the other point of view – then counter it
Don’t be confrontational
Words matter: rather than using words like “educating”, try “partnering” or “supporting.”
Stress collaboration over persuasion.

8. Tips for lobbying effectively: During your meeting(s)
There are many things you can ask your representative to do besides vote yes or no:
An entry in the congressional record
A visit to your institution
A meeting or event in the home district
Write an op-ed piece

9. Reciprocity What can you do for your representative?
As a well-informed, civically engaged citizen, you are a great asset
Consider drafting questions for upcoming hearings or suggesting a knowledgeable colleague as a witness
Ask how you can help publicize or organize events in the home district

10. Tips for lobbying effectively: follow-up
Always say thank you! Sending a thank-you note or is also a good time to pass along an article or other small bit of follow-up information
Establish yourself as a resource: make yourself available to provide further information in the future
Maintain the relationship – the time to visit/call is not simply when you want something. Reciprocity helps build true partnerships
If the first response you receive is generic, write back again with specific questions. Don’t be afraid to engage

11. Tips for lobbying effectively: Get your message out
How can the media be involved?
- Op-eds
Pitch factual news stories to raise awareness
Press conferences
Hold events where media can be invited
Speak THEIR language

12. Tips for lobbying effectively: Build coalitions
Think bigger: who shares your goals/interests on a particular bill or topic?
How can you reach out to them?
Can resources be shared for maximum impact?
Who has ties to which policymakers?

13. Fine print
Lobbying Disclosure Act requirements - unless you are a registered lobbyist (i.e. you receive compensation for lobbying), you do not have to disclose contacts
The new ethics rules are stricter about gifts and meals – when in doubt, don’t do it!

14. Faculty-specific points of caution
Differences between your job and theirs:
knowledge for knowledge vs knowledge as means to an end (pragmatism)
Avoid lecturing or “educating”
The Hill is largely run by 20-somethings, please speak to them as peers, not students
Make sure you address government, not governance – a common newbie mistake

15. Practice! Practice! Practice!
Brainstorming on coalition partners
Condensing complex issues into talking points
“Speed-lobbying”

16. Rules to live by
#1 Bypass the interns - get the name of the staffer working on your issue(s) and address your letter, or meeting request directly to them. Request a response. If you get a generic response the first time, write again with specific questions – ENGAGE
#2 Always make an appointment in advance.
It is not likely that the person you seek will be available if you come by unannounced. Once you’ve made an appointment, remember to send topic information in advance of the meeting – staffers appreciate the preparation immensely

17. Rules to live by
#3 Be aware of political context: what’s happening politically? What is the timing of bills on other major issues? Is this issue part of a larger issue?
** Broad Attention, Focused Action **
#4 Bigger is better. The more outreach you do, and the bigger the coalition you can put together, the louder your voice is. Don’t be afraid of strange bedfellows unless you think they could undermine your credibility – do your homework!

18. Rules to live by
#5 Offer assistance. You’re an expert on higher ed. and faculty issues, so offer yourself as a resource to staffers. This is especially useful if you can anticipate upcoming needs – e.g. submitting questions for scheduled hearings, etc.
BUT remember to be careful about how you frame the offer: “Educating” vs. “Partnering”

19. Rules to live by
#6 Offer a business card whenever possible to get one in return. It makes follow-up much easier. And when a staffer wants to solicit opinions on a higher ed. bill, your number is right at their fingertips
#7 Don’t just sell your position TO the legislator, sell it FOR the legislator. If you make a solid case for how it directly benefits constituents, you’ve done the hard part of their job for them