2. Generate A Return On Your Facebook Investment Presented by: Josh Chiles CEO, Engaged! StartEngaging.com Presented by Josh Chiles CEO, Engaged!

3. 1.Facebook Apps StartEngaging.com Presented by Josh Chiles CEO, Engaged! Todays Process

4. 1.Facebook Apps 2.Facebook Ads StartEngaging.com Presented by Josh Chiles CEO, Engaged! Todays Process

5. 1.Facebook Apps 2.Facebook Ads 3.Facebook Content StartEngaging.com Presented by Josh Chiles CEO, Engaged! Todays Process

6. 1.Facebook Apps 2.Facebook Ads 3.Facebook Content 4.Facebook Analytics StartEngaging.com Presented by Josh Chiles CEO, Engaged! Todays Process

7. 5.Facebook Content StartEngaging.com Presented by Josh Chiles CEO, Engaged! Todays Process

8. 5.Facebook Content 6.Facebook Ads StartEngaging.com Presented by Josh Chiles CEO, Engaged! Todays Process

9. 5.Facebook Content 6.Facebook Ads 7.Facebook Analytics StartEngaging.com Presented by Josh Chiles CEO, Engaged! Todays Process

10. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Apps (or applications)

11. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps

12. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps

13. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps

14. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps To start building your Facebook app, visit: https://developers.facebook.com/apps Or read the tutorial: http://developers.facebook.com/docs/ap psonfacebook/pagetabs

15. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps Click Create New App

16. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps Add your App name Click Continue

17. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps Add your display name

18. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps Add your Page Tab URL Select Page Tab Width (810px or 520px)

19. StartEngaging.com Presented by Josh Chiles CEO, Engaged!

20. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps If youre not a web designer and dont know how to code…

21. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Apps 1.Hire someone who is. 2.Use a Facebook App builder. StartEngaging.com

22. Presented by Josh Chiles CEO, Engaged! Ads (or advertising)

23. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads To create a Facebook ad, visit: http://www.facebook.com/advertising

24. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads Select your Facebook page

25. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads TIP: Ads that stay on Facebook.com (not going to your website) will cost less.

26. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads Select Get More Page Likes

27. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads Add your ad text Select your landing page Upload your image

28. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads Select your target location Select your target age/gender Select your target interests

29. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads TIP: The more targeted your ad is the lower your cost per click will be.

30. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads Select your advanced options

31. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Content

32. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Content Engage Your Facebook Fans Daily

33. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Content Ask questions…

34. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Content …keep them informed, share pictures, invite them to your events and tell them what you want them to do, creatively.

35. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Analytics

36. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics How many clicks on your ad?

37. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics How many clicks on your ad? How many views on your app?

38. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics How many clicks on your ad? How many views on your app? How many new Likes?

39. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics How many clicks on your ad? How many views on your app? How many new Likes? How many leads?

40. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics Edit. Test. Update. Tweak. Retarget. Try again. Change. Get it right.

41. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Content (yes, again)

42. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Content Be engaging. Be creative. Be consistent

43. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Ads (and yes, again)

44. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Ads Promote Your Content

45. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Analytics (and this again too)

46. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics Monitor engagement for each and every post. Posts with the most engagement, tweak it, change it and stay around that topic.

47. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics Geo-target your content by city or geo-target your content by state

48. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics Is your website mobile optimized?

49. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Facebook Analytics Post content when your Facebook fans are online and engaging.

50. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Repeat.

51. StartEngaging.com Presented by Josh Chiles CEO, Engaged! Ready to take your Facebook page to the next level?

52. StartEngaging.com Presented by Josh Chiles CEO, Engaged! StartEngaging.com MDCE Booth #1109