1. Feeding the Content Monster: How to Repurpose Your Association's Web Content for Use in Social Media Leslie OFlahavan, E-WRITE @LeslieO Association Media & Publishing March 19, 2013

2. Content monster wannabe © E-WRITE 20133

3. Content monster wannabe © E-WRITE 20134

4. Content monster © E-WRITE 20135

5. Topics for todays workshop 1.Reuse web content as the source material for social media messages 2.Use your web content to produce evergreen social media messages 3.Write H1 headings so you can use them in social media 4.Know which types of web content do not make good social media messages © E-WRITE 20136

6. Part 1: Reuse web content as the source material for social media messages © E-WRITE 20137

7. Reuse web content for social media messages: The Old Familiars Press release Article Publication Event Report © E-WRITE 20138

8. The Old Familiars: Press Release © E-WRITE 20139

9. The Old Familiars: Article © E-WRITE 201310

10. The Old Familiars: Publication © E-WRITE 201311

11. The Old Familiars: Event © E-WRITE 201312

12. The Old Familiars: Report © E-WRITE 201313

13. Part 2: Use your web content to produce evergreen social media messages © E-WRITE 201314

14. Nose-to-Tail: The Whole [Content] Movement © E-WRITE 201315

15. Search your web content for evergreen social media messages: Four New Candidates 1.Weve said it before, but today its in the New York Times 2.Hey kids, want to see the Parent Handbook? 3.Good stuff, good stuff. You might want to take a look at this 4.We know its old content, but its still interesting © E-WRITE 201316

16. 1. Weve said it before, but today its in the New York Times © E-WRITE 201317

17. 2. Hey kids, want to see the Parent Handbook? © E-WRITE 201318

18. 3. Good stuff, good stuff. You might want to take a look at this © E-WRITE 201319

19. 4. We know its old content, but its still interesting © E-WRITE 201320

20. 4. We know its old content, but its still interesting © E-WRITE 201321

21. Part 3: Write H1 headings so you can use them in social media © E-WRITE 201322

22. Reuse made easy: A good heading for web content often equals a good social media mesage © E-WRITE 201323

23. A good web content heading = good social media message © E-WRITE 201324

24. Revise this heading so it can be reused for Facebook or Twitter © E-WRITE 201325

25. Part 4: Know which types of web content do not make good social media messages © E-WRITE 201326

26. These types of web content do not make good social media messages Organization-focused content Obligatory content Tiresome content Mechanically archived content © E-WRITE 201327

27. Organization-focused content doesnt make good social media messages © E-WRITE 201328

28. Obligatory content doesnt make good social media messages © E-WRITE 201329

29. Tiresome content doesnt make good social media messages (duh) © E-WRITE 201330

30. Mechanically archived content doesnt make good social media messages © E-WRITE 201331

31. Questions? Comments? Contact info: Leslie OFlahavan, E-WRITE Leslie@ewriteonline.com 301-989-9583 www.ewriteonline.com @LeslieO www.linkedin.com/in/leslieoflahavan © E-WRITE 201332

32. Resources PPT for todays session Go to ewriteonline.com > Whitepapers Download Guide to Writing for Social Media Go to ewriteonline.com > Whitepapers © E-WRITE 201333