1. Partners Innovation Fund Approaching Investors September 22, 2010

2. 2 Approaching an Investor NETWORKING –Get an introduction –Personal network –Entrepreneurial organizations – WPI Venture Forum, MIT, TCN, ACG DO YOUR DILIGENCE –Industry focus – have they done deals in the industry –Size – average funding provided – initial, follow-on –Stage of development – concept, revenue, team –Referral path – introductions to others –Reputation –Experience, track record –Style & interaction with management –Process

3. 3 Tools Business Plan –Goal – GET THE 1 ST MEETING (GOAL OF MEETING – GET THE 2 ND ) –DYNAMIC PROCESS –SALES DOCUMENT Presentation

4. 4 Plan Components Executive Summary Definition of product/service Define market - specifically your target markets Define sales and marketing strategy Define operational strategy Management team Financials Appendix

5. 5 Your Presentation HOW MANY SLIDES? –Less is more but have some in reserve SHORTER IS BETTER? –Clear and simple language – no jargon –Content, not bells and whistles –Crisp slides

6. 6 Presentation Outline Overview The Problem Your Solution The Business Model Technology – the magic sauce Competition Sales and Marketing The Team Financials Milestones

7. 7 What Not to Say We have no competition. This is an $80 Billion market. Even if we get 1% of the market we will be an $X million company. We have talked to Medtronic, Siemens, Merck and Johnson and Johnson and they are all interested in our product.

8. Robert J. Creeden, Managing Partner Partners Innovation Fund (617) 954-9357 rcreeden@partners.org www.partners.org/rvl www.partners.org/rvl (617) 954-9500