1. 1 Think Tank Read-out 13 August 2010

2. 2 Agenda Companies Sited Open Innovation Characteristics Case Study Example Discussion Flow Open Dialog Next Steps & Key Actions

3. 3 Discussion Flow What are the top 3 characteristics that define an Open Innovation leader? Which companies come to mind as Open Innovation leaders?

4. 4 Open Innovation Characteristics Risk Proactively seek others virtually and IRL Opposite of "not invented here" & feeling comfortable with that Leveraging (external) others Adaptability / courage Collaborate to compete Customer-focused approach (focus on needs, both known & unknown) Persistence/ perseverance Communication Vision

5. 5 Characteristic: Adaptability Exemplified by the courage to manage risk Constant experimentation & evolution Perspective by Andrew Gilicinski - Clorox

6. 6 Characteristic: Communication Holistic: internal & external Consistent behavior & messages Deliberate strategy Top-down modeling Confidence to share what you know Perspective by Nona Minnifield Cheeks – NASA

7. 7 Characteristic: Vision Establish clear sense of why we are doing Open Innovation Set context for Open Innovation Create a sense of urgency Perspective by Jan Jaferian – Manitowoc Foodservice

8. 8 Companies Sited

9. 9 Case Study Example Perspective by Jeff Boehm – Invention Machine P&G Example

10. © 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialSMO Planning & Operations 10 Continuing the Discussion Think Tank Contacts NameContact Information Greg Fox Senior Director & CMO – Strategic Alliances Cisco grfox@cisco.com Dr. Andrew G. Gilicinski, Ph.D. Director, R&D – Innovation Networks Clorox Andy.gilicinski@clorox.com Jeff Boehm Executive Vice President & Chief Marketing Officer Invention Machine jboehm@inventionmachine.com Dr. Jan M.K. Jaferian Vice President – Intellectual Property Manitowoc Foodservice Jan.jaferian@manitowoc.com Stefan Lindegaard Founder & Chief Facilitator 15inno stefanlindegaard@me.com Nona Minnifield Cheeks, MBA Chief - Innovation Partnerships Program Office National Aeronautics & Space Administration Nona.k.cheeks@nasa.gov Andrea Meyer, MLIS President Working Knowledge andrea@workingknowledge.com

11. 11 Join the Conversation: Blogs http://www.15inno.com http://www.workingknowledge.com/blog Online Groups: WRG LinkedIn Subgroup Face to Face: Future WRG Conferences Continuing the Discussion Next Steps

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