1. WordPress SEO or Its all about the organization for Organic results

2. organic seo Finding diamonds Standing out Being different

3. panda rules Summer 2011 Google Panda We are family Connected Interesting Involved Useful

4. norms Source: Googles Summer 2011 Benchmarking Newsletter

6. SEO and WordPress

7. what are you working towards? Know your goal Research What do they type? Keyword tool Alexa Competitor analysis

8. hand holds URL keyword focused if possible Copy written for your goals

9. content is king Create Distribute Share Comment

10. wordpress SEO Best in class Light weight Easy to configure Updated regularly

11. taxonomy Map it out Identify primary Supporting branches Categories –One per post Tags as modifiers –Not contained in post titles

12. all ins Title –page –file media library Text Tags –alt –post –H2, H3 Page Subheads Descriptions

13. other considerations Inbound links Pingbacks Bold Cross site links as on- page navigation No click this link rather, click for map to our location

14. author, author Google Profile –rel=author and rel=me Best writer about this is Joost de Valk aka Yoast http://yoast.com/wordpress-rel-author- rel-me/

15. be social Important –Google –Bing Channels –Facebook –Twitter –Google+ –SlideShare –Flickr –Bookmarks –Reddit

16. questions? References: –WordPress.orgWordPress.org –YoastYoast –Google Webmaster Tools SEO GuideGoogle Webmaster Tools SEO Guide

17. photo credits Some images are iStock purchases. Some are from Flickr creative commons attribution license area. Squirrel -- http://www.flickr.com/photos/johne777/http://www.flickr.com/photos/johne777/ Target – stock.xchng http://www.sxc.hu/photo/1078183http://www.sxc.hu/photo/1078183 Rock climbing -- http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ http://www.flickr.com/photos/alexindigo/2571641539/sizes/z/in/photostream/ BurgerKing King – General Toms Blog http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html http://generaltom.blogspot.com/2011/03/burger-king-kings-reign-ends.html Panda -- http://www.flickr.com/photos/pagedooley/http://www.flickr.com/photos/pagedooley/ Gossipy ladies -- http://www.flickr.com/photos/kamshots/http://www.flickr.com/photos/kamshots/ Diamond in matrix attributed to the Smithsonian Institution http://academic.emporia.edu/abersusa/go340/students/flax/matrix http://academic.emporia.edu/abersusa/go340/students/flax/matrix Chain -- http://www.flickr.com/photos/botheredbybees/http://www.flickr.com/photos/botheredbybees/