1. VSV Flemish Foundation for Traffic Knowledge ‘ Mobiwijzer ’ a true aid for a sustainable festival, event(location) and tourist attraction Kirsten De Mulder ECOMM 2014 Florence Friday, May 10

2. Content o Flemish Foundation for Traffic Knowledge o Belgium and Flanders o Festivals, events and tourism in Flanders o Recreational traffic in Flanders o Mobiwijzer The start What? Why? The idea The process The procedure www.mobiwijzer.be Contacts 2

3. Flemish Foundation for Traffic Knowledge Founded by Flemish parliament, Belgium (1990) Umbrella / network structure Mission: knowledge transfer on road safety and sustainable mobility Main target groups: transport and road safety professionals, mobility managers, teachers... non-professionals --> all road users in Flanders 3

4. 010203040506070 8090 jaar Kindergarten and primary school Secondary school Professionals 18+ Onze projecten Hogeschole n Flemish Foundation for Traffic Knowledge

5. Belgium and Flanders 5

6. Festivals, events and tourism in Flanders Festivals: very popular in Flanders 6

7. Festivals, events and tourism in Flanders Others: -Rock Werchter -Pukkelpop -… But also: -Tulpenpluk -Ezelsfeesten -… Cavalcade 2013, Mechelen And other events such as -Company parties, New Years’ receptions... -Congresses -… 7

8. Recreational traffic in Flanders OVG 4.2. (Sept 2009-Sept 2010) = 31% of all traffic is recreational 8

9. Recreational traffic in Flanders 62% of all recreational traffic is by private car 71% of the distance covered is by private car Also working days and evening congestion 9

10. Mobiwijzer The start o 2009 until present: mobility management consultancy for event organizers on an individual basis o Since 2012: also tourist attractions and meeting venues 10

11. Mobiwijzer What? o ‘Mobility scan’ o Set of measures o Advice and support during implementation o Evaluation and possible improvements 11

12. Mobiwijzer Why? o Increase share of sustainable transport to recreative destinations o Win-win: economical, accessibility, road safety o Short and medium term solutions o Profitable for…  the organizer or manager  the visitor  the immediate environment  society as a whole 12

13. Mobiwijzer Findings... o Restricted range: about 15 consultancies per year o High cost o (Also) through our support and awareness-raising: Creation of a market for consultants with the necessary expertise 13

14. Mobiwijzer Idea o Free first offer o Focus on awareness-raising and self-reliance o For event organizers and managers of tourist attractions and meeting venues o Simple, practical and tailored 14

15. Mobiwijzer Process 1.Preliminary consultation of various partners in sustainable recreational traffic Key success factors: o Customizable tool o Website for initial analysis, mid-term and final evaluation o Best practices, advice o Filter function o Questions about available information and actions taken... 15

16. Mobiwijzer Process (2) 2. MobiWijzer website development 3. User testing by participants from municipalities and leisure industry 4. Online: inspiration and meeting day October 22, 2013 16

17. Mobiwijzer Approach 1. Beslissingsondersteunend systeem o Basis: mobiliteits- en bereikbaarheidsprofiel. o Analyse beginsituatie. o Selectie maatregelen en acties. o Interessante partners. o Best practices & quick wins. o Praktische tips en adviezen. 2. Een persoonlijke eventplanner o Mijn Mobiwijzer o Adviezen op tijdslijn 17

18. Mobiwijzer The website www.mobiwijzer.be 18

19. Mobiwijzer Results o 22 oktober 2013 – 31 maart 2014 o Aantal organisatoren/uitbaters dat het beslissingsondersteunend systeem doorliep & een tijdslijn creëerde: 78 o Veel voorkomende adviezen: 19

20. Mobiwijzer A new visual 20

21. More information Kirsten De Mulder VSV (Flemish Foundation for Traffic Knowledge) Stationsstraat 110 2800 Mechelen, Belgium Tel. +32 15 44 61 39 kirsten.demulder@verkeerskunde.be www.verkeerskunde.be 21