1. An Introduction to nxtMOVE
2010

2. We provide fact-based advice to clients
nxtMOVE delivers evidence-based, strategic advice focused on customers, markets, competitors and channels.
We enable our clients to identify and capitalize on market opportunities and stay ahead of the competitive curve.
nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE!
We do this by assisting clients around four main service offerings:
Market Evaluation & Forecasting: THE BATTLEGROUND
Competitor Intelligence and Benchmarking: THE ADVERSARIES
New proposition development:
Marketing strategy development: NB
Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps.
When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services
NB. WE DO NOT DO:
Advertising and communications
Generic MR: basic customer satisfaction / “A few focus groups”
Tactical sales lead generation studies 2

3. We present market informed decisions
Surveys (web & telephone)
Online diaries
Focus Groups
Trade Groups
Academics
Niche Consultants
Regulatory bodies
Consumer Research
Industry Experts
More Quantitative
nxtMOVE ANALYSIS & SOLUTION
POS Data
Market Research
Previous Analysis
Internal Expertise
Brainstorming
Suppliers
Competitors
Distributors
Retailers
More Qualitative
Client Internal
Value Chain
Secondary Sources
Demographic
Macro-economic
Press releases
Articles
Product literature 3

4. Strategic Market Analysis Strategic Acquisition Services
Based on our capabilities, we provide a range of strategic, advisory services to clients
Strategic Market Analysis
Competitive
Intelligence &
Benchmarking
New Proposition
Development
Strategic Acquisition Services
nxtMOVE: Building Blocks for Strategy Development 4

5. Strategic Market Analysis
nxtMOVE provides a clear and comprehensive assessment of how markets are structured, the main drivers and pressures which influence them, what is likely to happen in the future, the opportunities for your company and how best to exploit them: -
5.0%
0.0%
Market Growth Rate (Average)
Client X Growth Rate
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
Growth of Client X against the Market Growth
between
market opportunity assessment
market entry feasibility analysis
assessment of market trends and key drivers
market modelling and pragmatic market forecasting
scenario planning and commercial risk assessment
market portfolio analysis
nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE!
We do this by assisting clients around four main service offerings:
Market Evaluation & Forecasting: THE BATTLEGROUND
Competitor Intelligence and Benchmarking: THE ADVERSARIES
New proposition development:
Marketing strategy development: NB
Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps.
When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services
NB. WE DO NOT DO:
Advertising and communications
Generic MR: basic customer satisfaction / “A few focus groups”
Tactical sales lead generation studies 5

6. Planning the Implementation
How We Build Strategic Recommendations
Internal Diagnostic
“Where are we now?”
Differentiators
Strengths & Challenges
Long-term Goals
External Analysis
Customer Perceptions
Market Dynamics
Competitive Landscape
Growth Opportunities
New Customers
New Services
Positioning for long-term goals
Gap Analysis
Opportunity Analysis
Strategic Decision
Planning the Implementation
Strategic Action 6

7. decision-making process
Competitive Intelligence & Benchmarking
Competitive
Intelligence &
Benchmarking
nxtMOVE evaluates competitors’ strengths and weaknesses, building a comprehensive view of their priorities and capabilities and helps you to develop effective counter measures
best practice development
benchmarking and evaluation
performance measurement
development of sales tactics
hot topic monitoring
trend analysis and forecasting
‘how to sell against’ tools
Collection
Data
Data
Synthesis
Information
nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE!
We do this by assisting clients around four main service offerings:
Market Evaluation & Forecasting: THE BATTLEGROUND
Competitor Intelligence and Benchmarking: THE ADVERSARIES
New proposition development:
Marketing strategy development: NB
Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps.
When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services
NB. WE DO NOT DO:
Advertising and communications
Generic MR: basic customer satisfaction / “A few focus groups”
Tactical sales lead generation studies
Application
Intelligence
Impact on strategic
decision-making process 7

8. New Proposition Development
nxtMOVE provides a comprehensive repertoire of new proposition development services, from idea generation and testing through market forecasting and full commercial business case development:
idea generation
detailed market assessment and research
external and internal concept testing
product testing and improvement
competitor response forecasting
idea screening and evaluation
business case development and planning
distribution channel development
Ideas
Ideas
Feasibility
Feasibility
Capability
Capability
Familiarization
Launch
Commercial viability
Finalize
Blue sky idea
assessment
business case
generation
(demand / competition/
Develop media and
Test markets
Build and develop
pricing / margins)
marketing plan
nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE!
We do this by assisting clients around four main service offerings:
Market Evaluation & Forecasting: THE BATTLEGROUND
Competitor Intelligence and Benchmarking: THE ADVERSARIES
New proposition development:
Marketing strategy development: NB
Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps.
When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services
NB. WE DO NOT DO:
Advertising and communications
Generic MR: basic customer satisfaction / “A few focus groups”
Tactical sales lead generation studies
Roll-out planning
ideas, test
Business model
Purchase physical
qualitatively
development
Implementation
resource
support
Screen and shortlist
Develop / refine
Finalize partnership /
propositions
Quantitative
contracts
Stage 4
evaluation
Stage 3
Stage 3
Stage 2
Stage 2
Stage 1
Stage 1 8

9. Strategic Acquisition Services
nxtMOVE provides support in the key areas of the acquisition decision making timeline. From market identification and testing, through to customer due diligence and portfolio company strategic support.
Identify and evaluate potentially attractive markets
Find companies to acquire
Market Analysis
Acquisition Search
Customer Due Diligence
Support the strategic initiatives of portfolio companies
Validate target cash flows for the right valuation
Portfolio Company Support 9

10. Introduction to Client
Strategic Acquisition Services: Buy-Side Search
Internal Diagnostic
“Where are we now?”
Differentiators
Strengths & Challenges
Long-term Goals
External Analysis
Customer Perceptions
Market Dynamics
Competitive Landscape
Growth Opportunities
New Customers
New Services
Positioning for long-term goals
Gap Analysis
Opportunity Analysis
Criteria Development for an Acquisition
Refined Market Analysis
Search – Target Identification
Introduction to Client 10

11. Value Proposition of Strategic Analysis
Strategic initiatives in any market segment are best served by replacing “intuition” with initiative-driven strategic analysis.
The method for conducting strategic analysis should be repeatable, regardless of the strategic initiative.
Strategic analysis is most valuable when it is structured and methodical.
Engagement configuration should always take into consideration the proper insight from competitors, customers, and other market sources.
Independence of the engagement analysis is critical. 11

12. Typical Client Questions & Challenges
What are the competitive dynamics of our market in terms of growth, market size, industry trends, etc?
How might we be perceived in the marketplace from both a competitive and customer perspective?
How do we benchmark the operations of the “best in class”?
What should our organization look like in regard to key success factors, market position, messaging, etc?
Who are our customers?
How do we position our products within the marketplace?
What is happening with our potential future customer base?
What is the market opportunity at present and in the future?
What new markets are emerging that we might be able to access?
What gaps exist in our current product offerings, geographic presence, etc.? 12

13. Our Process – Insight Development
Initiate contact with target organizations
Knowledgeable sources: competitors, customers, partners, distributors, government officials and agencies, industry / financial analysts, etc.
Protect client anonymity / confidentiality
Disclose our identity
Respect confidentiality
No financial / material enticement or coercion
Discussion rather than survey
Multiple contacts typically made within each organization 13

14. nxtMOVE is a boutique strategy consulting firm based in Reston, VA
Firm Background
Client Base
Founded in 1982
Unbiased third party advice and insight
Global capabilities: language and proven track record in multiple industries in the global arena
Understanding of U.S. and global markets and industries
Interactive, flexible process
Industry expertise and practice areas
Diverse client base ranging from global industry leaders to private equity groups
We typically support executive decision-makers in strategy, marketing and development / innovation
Strong focus in:
Financial Services
Consumer Products
Industrial / Manufacturing
Health Sciences (Pharma, Biotech and Medical Devices)
Private Equity
Other Industries 14

15. Industry Focus
nxtMOVE has developed industry practices to better serve the needs of our clients
Financial Services
Industrial/
Manufacturing
Consumer Products
Telecoms &
Technology
Health Sciences
nxtMOVE IS ULTIMATELY ALL ABOUT DELIVERING OPINIONS WITH EVIDENCE!
We do this by assisting clients around four main service offerings:
Market Evaluation & Forecasting: THE BATTLEGROUND
Competitor Intelligence and Benchmarking: THE ADVERSARIES
New proposition development:
Marketing strategy development: NB
Market eval, CI and NPD work are all elements that can be delivered separately, according to clients’ needs and gaps.
When delivered together, nxtMOVE is also highly capable of delivering ‘holistic’ marketing strategy development services
NB. WE DO NOT DO:
Advertising and communications
Generic MR: basic customer satisfaction / “A few focus groups”
Tactical sales lead generation studies
Credit Card Companies
Insurance Companies
Investment Banks
Private Equity Groups
Financial Information Providers
Heavy Equipment Manufacturers
Building Products Companies
Automation & Control Companies
Chemical Companies
Aerospace and Automotive Companies
Paper Products
Gift Companies
Confectionary Companies
Homeware Companies
Tool companies
Computer Companies
Wireless Carriers
Information Systems Providers
Medical Products
Pharmaceutical Companies
Medical Insurance Companies 15