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Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer.

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Presentation on theme: "Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer."— Presentation transcript:

1 Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer

2 Think like Google What does Google do? Answers every question 65% of web searches are health related

3 Goals for Today 1 New idea to put into action 3 Secret Marketing Ingredients 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily

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5 Whats your biggest challenges?

6 How to Stand Out in a Sea of Competition & Build Loyal Customers

7 Know Who You Are & Show It

8 Who are your customers?

9 3 Key Ways to be Awesome! 1.Customer Service 2.Products & Merchandising 3.Marketing (including online)

10 Be the Expert, Provide Guidance

11 Provide Theatre!

12 Be the Hello of the Day!

13 Remember Names & Preferred Products

14 Find the Fabulous Finds!

15 Secret Marketing Ingredient #1 What do these products have in common?

16 Secret Marketing Ingredient #1

17 Marketing Opportunities In store events Joint Venture Educational opportunities Online marketing

18 Educational Opportunities

19 Use Natural Partners- Suppliers Bonus: Energize your staff!

20 Who can you naturally partner with? Send a letter, email or discount to lists of local: Nutritionists Naturopaths Fitness centers Day spas Chiropractors Yoga studios Acupuncturists

21 Awesome Marketing Educational opportunities Partner with Suppliers, Joint Ventures In store events

22 Online Marketing

23 Keys to Google Titles (use keywords) Your Location (keywords) Description of site

24 Common Problems Too busy Competing on cost No valuable content

25 Secret Marketing Ingredient #2 Connect with Customers About Page Tell your Story

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27 My Favorite Health Food Store

28 53 x More Powerful than other online marketing Secret Marketing Ingredient #3

29 Google Video

30 Video Shows… How to use products Customer testimonials Your staff New products Recipes

31 Whats Your New Action Idea?

32 Free Conference Report: 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily Power Point Slides


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