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Published byAllison Lee Modified over 11 years ago
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Retailer Workshop The Business of Supplements: How to Attract the Loyal Supplement Buyer
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Think like Google What does Google do? Answers every question 65% of web searches are health related
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Goals for Today 1 New idea to put into action 3 Secret Marketing Ingredients 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily
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Whats your biggest challenges?
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How to Stand Out in a Sea of Competition & Build Loyal Customers
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Know Who You Are & Show It
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Who are your customers?
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3 Key Ways to be Awesome! 1.Customer Service 2.Products & Merchandising 3.Marketing (including online)
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Be the Expert, Provide Guidance
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Provide Theatre!
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Be the Hello of the Day!
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Remember Names & Preferred Products
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Find the Fabulous Finds!
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Secret Marketing Ingredient #1 What do these products have in common?
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Secret Marketing Ingredient #1
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Marketing Opportunities In store events Joint Venture Educational opportunities Online marketing
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Educational Opportunities
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Use Natural Partners- Suppliers Bonus: Energize your staff!
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Who can you naturally partner with? Send a letter, email or discount to lists of local: Nutritionists Naturopaths Fitness centers Day spas Chiropractors Yoga studios Acupuncturists
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Awesome Marketing Educational opportunities Partner with Suppliers, Joint Ventures In store events
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Online Marketing
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Keys to Google Titles (use keywords) Your Location (keywords) Description of site
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Common Problems Too busy Competing on cost No valuable content
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Secret Marketing Ingredient #2 Connect with Customers About Page Tell your Story
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My Favorite Health Food Store
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53 x More Powerful than other online marketing Secret Marketing Ingredient #3
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Google Video
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Video Shows… How to use products Customer testimonials Your staff New products Recipes
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Whats Your New Action Idea?
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Free Conference Report: 26 Ways for Retailers to Stand Out from the Crowd and Get Fresh Customers Daily Power Point Slides
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