1. BRAZIL: PUBLIC AND PRIVATE PARTNERS TOWARDS A WATER-SAVING MOVEMENT IN THE DOMESTIC ENVIRONMENT Zaragoza, June/2008

2.  1960: population of 70 million people, 45% lived in cities  2000: population of 170 million people, 81% lived in cities  Prospect for 2011: 90% of the Brazilian people will be living in cities URBAN GROWTH IN BRAZIL

3. 1940195019601970198019902000 Urb.FieldUrb.FieldUrb.FieldUrb.FieldUrb.FieldUrb.FieldUrb.Field 12,928,318,833,231,338,852,141,180,438,611135,813831,8 31%69%36%64%45%55%56%44%68%32%76%24%81%19% 41,25270,193,2119146,8169,8 Brazil: a country that turned out to be urban in only 50 years In millions of inhabitants: URBAN GROWTH IN BRAZIL

4. TARGETS GENERAL To promote a water-saving movement in the domestic and comercial environments, by fostering the technological innovation, in materials and equipments, the calibration, and the design of products and constructions.

5. SPECIFIC To promote the production and the knowledge so as to save water and fight against the water waste in materials and equipment To foster the technological innovation, the design and the development of water-saving technologies for the domestic and comercial environments, specially those destined for the social interest habitation (SIH) To create competences for the calibration of water-intensive use materials and gadgets in the market in the domestic and comercial environments, focusing on their clasification TARGETS

6. SPECIFIC To foster an edification innovating concept for saving water and using it rationally To create conditions for the technological innovation and the production of water-intensive equipment and materials for the domestic and comercial environment, taking into account the water use habits of the population TARGETS

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9. PROGRESSIVE CONTEXT I – I – Accordance with the PBQP-H technical rules II – II – Water-saving products development III – III – Constant improvement process IV – IV – Certification (Ecolabeling)

10. I - ACCORDANCE WITH TECHNICAL RULES  PBQP-H – Brazilian Program of Quality and Productiveness for the Habitat  Public and Private Agents Enterprises + Research Centers + Government  Toilets Average saving of 40% per use of the flushing cistern 15% of total saving in the residence  Pipe Systems obstruction and leakage of the tap leakage loss reduction → from 10 to 15% of the residence demand high aggregated value  Low visibility for the consumer

11. II WATER-SAVING PRODUCTS DEVELOPMENT  To popularize the access to saving solutions  Design of products and constructions  Preferential focus on the Social Interest Habitation (SIH) and comercial use  Government investment of € 1.000.000,00 in 2008  Technological centers + enterprises

12. III CONSTANT IMPROVEMENT PROCESS  Insertion of the water-saving products in the Brazilian Labeling Program  Execution of the National Metrology Institute - Inmetro  Participation of private and public agents, protection of the consumer entities  Sanitary and electric equipment  Visibility for the consumer

13. IV CERTIFICATION (ECOLABELING)  Accreditation of the most efficient products  International societies for the foreign market accreditation

14. TARGET PUBLIC Research Centers and/or Technological Centers Academic Institutions (priority to those associated with private companies interested in the development or improvement of material and equipment for a most efficient use of water

15. ASPERSORESASPERSORES TORNEIRASTORNEIRAS MANGUEIRASMANGUEIRAS CHUVEIROSCHUVEIROS VASOS SANITÁRIOS LAVADORA DE LOUÇA LAVADORA DE ROUPA TANQUINHOTANQUINHO

16. THANKS! fernanda.messias@desenvolvimento.gov.br (55-61) 2109-7858