1. Semantic AudiovisuaL Entertainment Reusable Objects Georg Thallinger JOANNEUM RESEARCH, Austria INFSO.E2 Dissemination and Awareness Strategy Meeting, Luxemburg, February 15-16, 2006

2. 2006-02-15/16Integrated Project SALERO FP6-027122 Slide 2 Project Overview Motivation Digital audiovisual media pervade our life Automated processing of content is THE problem Need to advance the state of the art in digital media to create/reuse audiovisual content more automated Objectives Define and develop ‘Intelligent Content’ for media production consisting of multimedia objects with context-aware behaviour ‘Intelligent Content’ should enable the creation and re-use of complex, compelling media by artists Figures 01/2006 – 12/2009 13 Partners (6 Industry, 5 Universities, 2 Research)

3. 2006-02-15/16Integrated Project SALERO FP6-027122 Slide 3 Dissemination Plans Target Group Media production professionals: Games, TV, post production First project phase Web http://www.salero.infohttp://www.salero.info Press release Scientific conferences User Group 06/2007: Open House Event University of Arts & Design, Helsinki, Finland Second project half Demonstrations at trade fairs IBC, NAB, AES, Siggraph Professional & scientific education / training programmes Continuation of first project phase activities

4. 2006-02-15/16Integrated Project SALERO FP6-027122 Slide 4 Possible co-operations Citizen Public showcases / demonstrations collocated with highly attractive events Scientific Community Workshops / conference sessions Rule based programme generation / animation Multimedia ontologies (Emotional) speech synthesis Links to NM2, IP-Racine, K-Space, MediaCampaign, aceMedia Industry Focused participation in trade fairs Present results with immediate value for professionals Preferably at industry partner’s booth, industry organisations and / or highly visible attractive EC booth