1. THEME The Device That Binds the Book Together DEVELOPMEN T

2. Is both visual and verbal Relate to the school Relates to the year Is clear to the reader A GREAT THEME

3. Type Color Shape Pattern/Texture VISUAL THEME IDENTIFIERS

4. THEME VISUALS GO ON THE Cover Endsheet Title page Opening/Closing Dividers Folios Secondary story packages Index letter indicators

5. ON THE COVER Name of school + city, state Year Book name + volume number Theme statement/logo Theme statement Year Book name ON THE SPINE

6. Theme / Logo Year / Book Name Shape / Pattern Type / Color ubiquity 2011

7. Theme Statement/Logo School Name/City/State Year/Book Name/Volume Number 2011

8. ON THE ENDSHEET Theme statement Table of contents

9. Theme Statement/Logo Table of Contents

10. ON THE TITLE PAGE Theme statement Year Name of book + volume number School name Street address/city/state/zip Phone/fax number w/area code Website address Student population Staff population

11. OPTIONAL TITLE PAGE INFO Principal Each Class’s Population Athletic League

12. School Contact Information Student/Staff Population Optional Information Theme Statement/Logo Consistent Visual Theme Elements 2011 Year/Book Name/Volume #

13. Consistent Visual Theme Elements

23. Colophon Theme/Logo Index Letters

24. Consistent Visual Theme Elements

25. Sierra Middle School Parker, CO Jed Palmer, Adviser Ahren Moydell, editor THE VIEW WITHIN

33. Carlson High School Gibraltar, MI Sandra Strall, Adviser Hollie Agee, Julianne Chesney, editors EBB TIDE C THE DIFFERENCE

42. Casa Roble High School Orangevale, CA Dan Austin, Adviser Aarika LaMarr, Becca Moore, Kenny Teeter, editors RAMPAGES OUR BETTER IS BETTER

54. TEST YOUR THEME Recognizable? Repeatable? Relevant? Refreshing? Realistic? Is It

55. Recognizable Repeatable Relevant Refreshing Realistic IF IT’S NOT

56. RETHINK IT IT’S TIME TO

57. THEME DEVELOPMENT created in conjunction with Paul Ender Herff Jones Special Consultant

58. THANK YOU