1. ANALYSIS OF THE INFLUENCE OF THE USE OF ANGLICISMS IN CUSTOMERS OF THE STORES AT QUICENTRO SHOPPING Lic. Marcos Morales / Lic. Sandra Cabezas May 2008

2. INTRODUCTION  English words are flooding into every language these days.  Anglicisms, are words borrowed from English into another Language.  Anglicisms can be found everywhere and are used in many fields.  Advertising, is a paid, one-way communication. Its purpose is to attract the attention of people.

3. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 INTRODUCTION Quicentro Shopping is a large, modern, practical and functional shopping center, located in a strategic place in Quito.

4. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 THE PROBLEM The English Language has become such a great part of our culture, that we hardly notice its presence. Brings certain reactions to people in general. Some of these reactions can be positive or negative.

5. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 OBJECTIVES  Value Spanish Language.  Know the kind of influence that the use of Anglicisms have on consumers.  Find out the opinions that consumers and business owners have regarding the use of Anglicisms.

6. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Hypothesis  The use of Anglicisms has a positive influence in consumers between the ages of 15 and 25 years, and has a negative influence in consumers between 26 and 50 years old of the Quicentro Shopping.

7. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Research  Qualitative Analysis Find out how the use of Anglicisms influence customers of stores at Quicentro Shopping.  Quantitative Analysis Determine potential clients, purchase decision, and amount of sales for business owners.

8. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Qualitative Analysis Focus Group  Objective: Determine how the use of Anglicisms in “Business Signs” influence consumers at Quicentro Shopping  Target: Consumers between 15 and 25 years old Consumers between 26 and 50 years old

9. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group

10. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group

11. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group

12. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Focus Group Conclusions  Limited knowledge of the definition of Anglicisms  Quality is the most important feature.  Teenagers = Fashion and branches  Adults = Promotions and advertising  Positive influence = Curiosity, knowledge  Negative influence = Hard to adapt and understand

13. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Quantitative Analysis Business Owners Surveys  Objective: Find out the type of influence that the use of Anglicisms in their businesses have for them.  Target: Business Owners and/or administrators

14. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Quantitative Analysis

15. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Quantitative Analysis

16. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Business Owners Conclusions  Potential clients = Teenagers / Adults  Business name = No influence  Quality, branches, specific product  Positive influence = Clients, sales  Negative influence = Loose of identity

17. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Conclusions  Spanish language expresses our culture, it has been altered.  English has a great influence on peoples lives.  People are more interested in the product than in the business name.  There is a positive and a negative influence.  Everyone has different opinions.

18. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 Recommendations  Propose a teaching project in which students can apply English in real and practical contexts.  Implement a course to analyze the kind of influence that Anglicisms have in our culture.  Reinforce linguistic and cultural values of both languages, motivating the use of Spanish.

19. Lic. Marcos Morales / Lic. Sandra Cabezas May 2008 THANK YOU