3. At first the Web was just reading. 250,000 sites visited for 45 million users

4. The users only had access to read what they had and to wait for each new publication. There were few people creating content

5. WEB 1.0 WAS People connecting to the network

6. Information was generated only by publishers and webmasters So boring!

7. Next Step: FROM WEB 1.0

8. The term Web 2.0 was coined by Tim O'Reilly in 2004 to refer to a second generation in the history of community-based web users

9. Web 2.0 is a special range of services such as social networks, blogs, wikis or the folksonomies that encourage flexible collaboration and exchange of information between users.

10. It is something like Web 1.0 vs. Web 2.0 users Users and contributors Users organize and share

11. 1989 WWW 1995 1998 Web 2.0 timeline 1999 2001 2003 2004 2005 2006 2008 2007 Web 2.0 encompasses a range of technologies. The most used are blogs, wikis, podcasts and social networks.

12. 1990 2009 WEB 1.0WEB 2.0 Web 2.0 Tools present a vast array of opportunitiesfor companies that know how to use them. Adoption of corporate technology

13. World population using web 2.0.4% 19961996.9% 19971997 20022002 9.4% 20062006 15.7% 20092009 22.5% You tube RSS feed Podcast Flicker My space Social bookmarking Reference: History of Web 2.0 and Digital Natives. Retrieved from http://www.xtimeline.com/timeline/History-of-Web-2-0-and-Digital-Natives

14. Perceived Attributes

15. Innovators and Early Adopters

16. WEB 2.0 Interactive Web 2.0 Colective Intelligence Collaborative Social Dynamic