1. GE matrix Business competitive strength Market attractive What business to be in ? E-V-R model PEST Value proposition Resource What to become ? Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies BCG Product-Market matrix 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies How to compete? What to do? Segment Target Positioning Strategic group

2. แนวทางวิเคราะห์กรณีศึกษา Business concept Ideas Asset Value เข้าไปในธุรกิจอะไร ? Corporate Strategy Business Model Value Target market Customer ทำรายได้ได้อย่างไร ขายอะไร ขายใคร STP Competitive strategy 5 Forces’ model Value chain Generic model แข่งตลาดไหน ด้วยอะไร Broad /Narrow Leadership /Focus Functional strategy Marketing 4 P Operation product /Process technology Leadership / Focus Finance Cash Working Capital Capital structure แสดงอาการ ออกมาเป็นปัญหา ตรวจสอบว่า วางกลยุทธ์ถูกไหม สภาพการแข่งขันเปลี่ยนไปไหม ตรวจสอบว่าแนวคิดธุรกิจ ยังใช้ได้ไหม ต้องเปลี่ยนไหม

3. GE matrix Business competitive strength Market attractive What business to be in ? PEST Quality of Life Value proposition Life Style Resource Design + Culture What to become ? Home Style Store Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies Mixed and Match Home Store Product BCG Product-Market matrix 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies Collection Inventory Liquidity How to compete? Differentiate and Focus What to do? Segment Target Positioning Medium high Quality Strategic group Art of Living

4. GE matrix Business competitive strength Market attractive What business to be in ? PEST Quality of Life Value proposition Design Resource Designer What to become ? Product design Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies Growth strategy Investment BCG Product-Market matrix Question Mark to Star 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies Product Design Liquidity Varieties Quality How to compete? Differentiate and Focus What to do? Segment Target Positioning Medium high Quality Strategic group นครพิงค์เทียนหอม

5. GE matrix Business competitive strength Market attractive What business to be in ? PEST Basic Needs Value proposition Standard product Resource Raw Material What to become ? Food Supply leader Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies Standard Product BCG Product-Market matrix 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies Channel Quality Liquidity How to compete? Product Cost Leader What to do? Segment Target Positioning Low medium Strategic group ก๋วยเตี๋ยวโอชา

6. GE matrix Business competitive strength Market attractive What business to be in ? PEST Quality of life Value proposition Healthy Resource Knowhow High land What to become ? Organic Exporter Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies Niches Organic Product BCG Product-Market matrix 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies Products Quality Cash cow Varieties Standard How to compete? Differentiate and Focus Product What to do? Segment Target Positioning Medium Quality Japan Strategic group อินทรีย์พืชผล

7. GE matrix Business competitive strength Market attractive What business to be in ? PEST Quality of life Value proposition Siladon &Design Resource Design + Culture What to become ? Identity siladon Ceramic Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies Growth Diversify strategy BCG Product-Market matrix Star 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies Collection Inventory Liquidity Channel Design How to compete? Differentiate and Focus What to do? Segment Target Positioning Medium high Quality Strategic group บ้านศิลาดล

8. GE matrix Business competitive strength Market attractive What business to be in ? PEST Demand Value proposition Standard Product Resource Funding What to become ? Standard Product Leadership Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies Growth Strategy Investment BCG Product-Market matrix Cash cow 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies PriceMass Liquidity Channel Inventory How to compete? Cost Leadership What to do? Segment Target Positioning General Standard Price Strategic group หางดงบรรจุภัณฑ์

9. GE matrix Business competitive strength Market attractive What business to be in ? PEST Quality of Life Value proposition Real culture Resource Lanna Culture What to become ? Real Lanna culture Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies BCG Product-Market matrix Star 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies Channel Real culture Promotion How to compete? Differentiate and Focus What to do? Segment Target Positioning Medium high Strategic group วัฒนธรรมจาวเหนือ

10. GE matrix Business competitive strength Market attractive What business to be in ? PEST Quality of life Value proposition Identity Resource Design What to become ? Design Mission + challenge = vision Where to go ? Directional + Portfolio + Parenting strategies Niches Product and Niches market BCG Product-Market matrix 5 forces model Value chain Competitive strategies Generic model Functional strategies Marketing Operation Financial strategies Channel Design Star Varieties Quality Product How to compete? Differentiate and Focus Product What to do? Segment Target Positioning Medium Quality Medium high Strategic group Earth Design