1. Managing Data, Information Knowledge, & Action
Business isn’t complicated. The complications arise when people are cut off from information they need.
John F. Welch, CEO of GE

2. 1. Myths More data is better. Information is a commodity
Information is knowledge.

3. 2. D-I-K-A Model Concepts Data = Representations of reality
Info. = Data which provides relevant clues or news
Knowledge = The framework or schema for organizing the relationships between pieces of information.
Action = The deeds or decisions made based on knowledge

5. DIKA cont. Relationships Skills Data gathering Information managing
Knowledge managing
Action

6. Historical Example

7. 3. Variations on the model
D-I-K loop
K-A loop
I-A loop
Others

8. 4. Managing the D-I Relationship
Like a watch
Timely
Accurate
Relevant
Determine what employees really need to know
Increase efficiency of transmission
JITI
PEI
Pay attention to the form of info.

9. D-I cont. Be wary of comm. chains Generate both soft & hard data
Recognize & manage all the information networks

10. 5. Managing the I-K Relationship
Consider the source’s credibility
Be aware of how the hierarchy affects the flow & availability of information
Acknowledge what you don’t know
Create & test models and theories
Organize the same info. Differently
Structure informal networks

11. 6. Managing the K-A relationship
50% of org. decisions never get fully implemented
Create strategic knowledge-sharing communities
Reevaluate the role of reports
Speed up the transformation process
DIK is perishable
People hedge their bets
People make good decisions without perfect information

12. 7. Applying the D-I-K-A Model