1. Experiences of private sector participants in Marie Curie Actions - Partnering in ITN project Marie Sklodowska Curie Actions Bridging Business and Research Seppo Laukkanen, CEO SenseTrix, Finland

2. What is SenseTrix? Shortly about our company, what we do or have done, and why are we giving speech to you here

3. SenseTrix in a nutshell Offers many solutions based on virtual- and augmented reality Within these areas operates as developer, reseller and content creator Delivers turn-key systems, separate components and dedicated content Founded 2002 Small company - currently 2 persons Have been mostly with R&D Despite small size have worked with some of the world’s largest organizations

4. References: Training system for astronauts (NASA) - among first of its kind Maintenance tool (CERN) - others not good enough Expert presentation (US DoD, Pentagon) - only European/foreign Therapy tool for children with long-term illness (VIVA-project) - Device sales and expert help

5. One example or AR See in animated 3D what the book is telling about, above the page Example: Maintenance manual / education

6. Case at hand – current Marie Curie project: PURESAFE

7. What is VR - Typical Virtual Reality environment

8. Typical VR view

9. Research within business Our research experience and how it connects to our business

10. Research projects Fifth Framework Programme Fifth Framework programme Support for training and career development of researchers (Marie Curie) Information Society Technologies Programme (IST) VIEW = Virtual and Interactive Environments for Workplaces of the Future 2001-2003 Universities: UNOTT, USTUT, ICS-Forth, ICCS Research Institutions: VTT, FhG IAO, COAT Larger companies: PSA, John Deere, Alenia Spazio SMEs: SenseTrix, Wintec

11. Research projects Sixth Framework Programme horizontal research activities involving SME co-operative research Sixth Framework programme Support for training and career development of researchers (Marie Curie) Networks for Initial Training (ITN) CADPIPE = CAD Production PIPEline 2004-2006 Research Institutes: VTT, Miralab, ICI, FgH SMEs: SenseTrix, NIKI Information Technologies, DeltaCAD, infoTRON A.S., DeskArtes Oy, ISOIN, SienaBioGraFiX s.r.l., Melon Technologies, Nemetschek, TESTALUNA srl.

12. Research projects The Marie Curie Actions FP7 – PURESAFE Seventh Framework programme Support for training and career development of researchers (Marie Curie) Networks for Initial Training (ITN) PURESAFE = Preventing hUman intervention for incREased Safety in inFrastructures Emitting ionizing radiation 2011-2015 Universities: TUT, UPM, KIT Large scientific facilities: CERN, GSI SMEs: SenseTrix, bgator, OTL

13. Research projects, national ones PC-VR PC technology based virtual reality 2001-2003 SenseTrix, Senaatti kiinteistöt, Solibri, VTT, Inststo Olof Granlund, CERN TEKES-funded ARARAT 2004-2006 AR-software solutions for architectural- construction- and areaplanning NCC Rakennus, Senaatti-kiinteistöt, Lappset Group, Arkkitehtitoimisto JKMM, Adactive, SenseTrix, Efektipiste, DeskArtes, Ides, Helsingin kaupungin suunnitteluvirasto, VTT TEKES-funded ARSisustus Augmented Reality solutions for interior design 2008-2010 VTT, VividWorks,Rautakesko,UPCode,DeskArtes,SenseTrix,Floobs

14. Research projects – not happened for us ITEA 2 ViCoMo EUREKA Concentrates on 3D- videoanalysis and enrichment of videoimage with 3D- content and stereo-image. 2009-2012 TEKES-funded PerSSys Eurostars Personnel Safety system Lead by CERN, National funding by TEKES 2012-2014 Projects went through, but we did not get national funding – economically too small company

15. Feelings about research projects from point of view of a small company EU-Funded ones are much better than national funded Easier to get through, to get funded More international contacts Projects with own R&D –part much better Outcome will be closer to what we want Smaller common costs for money, and more focused work IPR issues Would we recommend this to other companies? YES! Which one, depends on your situation, expertise and goals Are you merely a reseller-type? Take one where is no own R&D Do you develop your own product? Take one with own R&D Good consortium is important. Be active, not a yes-yes –man.

16. Some points from the projects Having new researcher or early-stage researcher through project? Not normal type of employment, need to find correct person right away Will the chemistry match? Motivation? Quick learning for company expertise? Be sure to know what type of funding is to be received, and when Is the funding forwarded to R&D –partners? When is the fund paid? Unsure of being able to fulfil the technical requirements? Never, just go for it IPR-issues with different kind of projects – own IPR or shared one, or someone else’s?

17. Marie Curie Actions FP 7 – PURESAFE – ongoing project We had very good ESR Many new products developed AR-based Maintenance worker and preparation tool Basic AR-platform STAR-productline STEDUS-product Many smaller ones Even not economically success-story yet, it might turn into it in very short time Project has given very good opportunity to create huge business Same products and results achieved without project? No: Know-how OK, but time no.

18. Side benefits from the project New contacts from many places To visit places otherwise impossible or rare opportunities Joint work, like OpenSE = an open, lean and participative approach to systems engineering Publications like Augmented Reality System for Advanced Maintenance in Large Scientific Facilities Journal writings like one at International Journal of Advanced Robotic Systems (A New Hybrid Approach for Augmented Reality Maintenance in Scientific Facilities) -> Stronger technical references, which is important for small-sized company for creditability

19. .. and who knows what is still to come Any possible new partners HERE? I am speaking here because we took part of Marie Curie Actions -project We look for investors, salespersons/-companies, new R&D projects, new customers.. Next FP? We will continue with our ESR after the project -> Outcomes continue after the project Another SME from same project does same with other ESRs

20. Thank you for your time Seppo Laukkanen SenseTrix 040-5855429 seppo.laukkanen@sensetrix.com